After The Pallete eraTelefónica is making profound strategic and human changes. After the recent one Departure from hacker Chema Alonsothe company is disassembling kernel, according to The confidential. This is the project and the team led Alonso, where there were heavyweights of the company, such as Javier Martínez and Paco Montalvo. Company sources have confirmed to Xataka Mobile the departure of both figures.
Why it is important. From the hand of Sebas Muriel, ancient CEO of Tuenti, Telefónica is saying goodbye to Kernel, which in 2016 we met as “The fourth platform“And later like Aura. With her, they proposed to create a mechanism where Each user decided if he shared his personal information or demanded compensation. The confidential also speaks of the exits of other key pieces, such as Luiz Medici and Kiko Gámez.
Goodbye to Pallete and Chema Alonso’s legacy. The hacker departure in March reminded us of the ambitious path that the company had pursued in the last decade: projects such as the aforementioned fourth platform, The aura wizard, Open Gateway either Movistar Homethe domestic device that came something late to a market that Google and Alexa already dominated globally.
Kernel was the project to modernize an archaic operator, the Digital heart of Telefónica, according to Paco Montalvo. Disassembling this team is a farewell to the great technological bets that the company has pursued to compete against the OTT and the great world technological ones. At the time of the indiscriminate management of the data, Telefónica claimed to want to return all control to the user.
Something is left. The great responsible for that path are no longer, and the contrast with its substitutes It can’t be bigger. According to El Confidencial, the old team of Chema Alonso remains Antonio Guzmán, Irene Gómez, David del Val and Yaiza Rubio. According to Telefónica sources consulted by Xataka Mobile, Telefónica is reviewing the previous projects to approach the new vision. Despite the obvious dismantling of their pieces, they say that with Kernel there is no definitive decision, waiting for a new strategy that they hope to announce before the end of the year.
A new telephone. In his first major public appearance as executive president, Marc Murtra, the substitute for José María Álvarez-Pallete, It was very clear: Telefónica should focus on consolidating and growing to create technological capacity, a more pragmatic and forceful objective than that of digital transformation and collaboration With great technology which had been adopted in the previous stage.
Telefónica is facing The largest existential dilemma of its over 100 yearsyou have to choose transform into a technology company In a Europe in decline that seeks to be more autonomous or accept that as a traditional telecus it is immersed in a reality that erodes its margins. The financial sanitation that Pallete achieved was not enough for markets, with a 57%stock market drop.
Good news and farewells in 2025. The helm turn brought Good news: The action at three years. And the first steps of the new direction reflect that initial forcefulness of Murtra: in 2025, Telefónica has executed five sales In different countries, and only Brazil remains a strategic market in America. In Spain, a great consolidation for 2026 sounds more and more strongly: the one that would bring a Purchase of Vodafone. The fruit of this fusion is well known: to get more than 45% of the market.
Strategically, Telefónica is about to A ‘sorpasso’ itselfone that goes to enter more for services than by communications, the first step to be a diversified technological company and less telecus. At the moment, the services are 43 % of income in their accounts, and grows at a good pace: “in double digit,” according to Emilio Gayo, New CEO of the Teleco. Another good news comes with the rearme: Telefónica already It stays with 69% of defense ICT awards.
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