In a context in which the housing is one of the main actors of territorial inequality In Spain, some rural municipalities have decided to intervene by directly offering money to whoever is willing to move and buy. We are not facing a “return to the countryside”, but rather public programs with specific amounts designed to reverse decades of population loss and to reactivate areas where the demographic decline has already had visible consequences in services, economic activity and social structure.
National panorama. It is estimated that more than 3,400 municipalities Spaniards have been at structural demographic risk for years. They occupy almost the entire interior territory, but they barely concentrate the 10% of the population.
The cumulative output of inhabitants deteriorated schools, commerce and employment, which in turn accelerated emigration to large cities. That loop has been difficult to reverse with soft incentives. Hence, the novelty of the current moment is the leap to material incentives to try to generate real population movement in the opposite direction for the first time in decades.
Urban crisis and opportunity. While the rental and purchase markets in capitals such as Madrid, Barcelona or Malaga have become directly prohibitive For average incomes, much of inland Spain has a inverse problem: abundance of empty houses, low demand and shrinking economic bases.
Urban pressure and rural emptying are not separate phenomena, but rather two sides of the same territorial asymmetry. And that is where the logic of pay to move: displace population where there is idle capacity and alleviate, at least on the margin, the residential saturation of metropolitan areas. An idea that already we had seen beforenot only in Spain, also in Italy.
The DIVA program. He DIVA plan in the north of Cáceres it is possibly the clearest and most quantified initiative. Offers up to 15,000 euros to people who move to the towns in the region and telework from there, yes, with a minimum registration obligation of 24 months (and 36 for full payment) and accredited continuity of remote work activity.
The overall endowment amounts to 200 million and its stated goal is to attract about 200 new stable residents. It does not finance residential tourism or second homes: it requires effective permanence and sustained employment relationships over time.


Castilla y León. Here the Board grants up to 2,000 euros to families who move to small municipalities and acquire housing there. The amount starts at 1,000 euros for units without children and goes up to 2,000. for families with minors.
The aid is processed after registering and requires establishing residence effective in the municipality. The objective is to induce purchase and roots in localities that have been losing density for decades, reinforcing stable tenure as a mechanism of permanence.
Valladolid. The Provincial Council guide the program to young people from 18 to 36 years old in towns with less than 20,000 inhabitants, with income limits of up to 33,600 euros per year. For purchase with a mortgage it covers up to 10 installments (maximum €4,000), and for rehabilitation it covers up to 80% of the technical fees also with a limit of €4,000.
The design seeks to lower the initial financial entry barrier to rural property among profiles that, without incentive, would choose to remain in stressed metropolitan areas.
Rioja. He Revive Plan grants between 20,000 and 40,000 euros to those who buy housing in municipalities with less than 5,000 inhabitants and occupy it as their habitual residence. The maximum amount is reserved for towns of up to 500 inhabitants where depopulation is more acute.
The property cannot exceed 180,000 euros and it must be inhabited within a maximum period of time after the purchase, maintaining a minimum residence of five years. The incentive does not finance rotation: it requires roots measurable in time.
Navarre. Navarre guide the help to those under 35 years of age who buy housing in towns with less than 5,000 inhabitants or in non-urban areas up to 20,000. The subsidy is calculated as a percentage of the price with limits per square meter, so that an 80 m² apartment below 153,827 euros can be partially subsidized.
The final requirement is habitual residence. The program is not about subsidized rent, but rather about establishing ownership as a mechanism for demographic return.
Conditions, intention and limits. All programs share or repeat two traits: They seek continuous residence, not opportunistic mobility, and subordinate the aid to documentary proof of real roots (registration, habitual use, periods of permanence and, in the case of Ambroz, effective teleworking).
The design, as we said at the beginning, seeks to induce functional repopulationnot symbolic. Of course, its scope is limited in scale, but it represents a phase change: for the first time there is competition for population with direct incentives. In a country where the cities seem to be expelling the citizens for the cost, and the interior collapses due to vacuumpaying to move stops being an anecdote and becomes an instrument of territorial policy.
Image | Diego Delso
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