Apple has set out to eclipse the Mobile World Congress. He does not attend the Barcelona fair, but he has presented products. For now, the iPhone 17ethe new MacBook Pro with the M5 Pro and M5 Max processorsthe new MacBook Air M5 and the renewal of your monitor Studio Display. And what has caught my attention the most is the “generosity” of an Apple that has not accustomed us to it. Because, with the one that is falling with the RAM crisis and of SSD priceApple is offering more without increasing the price.
And it is something that has several readings… and some asterisks.
The new devices. There isn’t much new in anything the company has presented so far. It is assumed that there is still a ‘cheap’ MacBook throughout this Wednesday, March 4, but what they have already presented is, basically, the same as last year, but with new processors. The iPhone 17e is a mobile phone with an outdated design, but it includes a slightly cut version of the processor of the iPhone 17 Pro.
The MacBook Pros were already beasts in many ways and now they can be equipped with the M5 Pro and M5 Max that reach absurd figures for GPU capacity and memory bandwidth in the most powerful versions. And the MacBook Air was already a very interesting device for mobility, but now also somewhat more powerful. As I say, not much new on the front, until we look at the storage.
With the one that is falling… At this point, no one is aware that we are experiencing an unprecedented component crisis. It’s not like 2020, when a bunch of factors caused a global chip crisis. Now there is only one “culprit”: artificial intelligence. There is three main companies that manufacture memory (Micron, SK Hynix and Samsung), and the three have focused almost the entire his production to memories for AI.
This is causing not only us to have to pay more to be able to buy RAM or an SSD for our PC, but also the manufacturers themselves are changing their device launch plans –the steam machine-, there is someone who is selling laptops without RAM or without SSDwho looks to Chinese manufacturers to see if they can find a solution or, directly, those who can withdraw from the market. And, in the middle of that hurricane, Apple (which It is not characterized by its popular prices), launches devices. And the surprise came.
Generosity. I’m not going to explain much, I’m just going to give some information:
- The iPhone 17e starts with 256 GB of storage and costs 709 euros. He iPhone 16e It started at 128 GB and cost 709 euros.
- The MacBook Air M5 costs 1,199 euros with 512 GB of SSD. He MacBook Air M4 It cost the same at launch, 1,199 euros (in October last year they lowered it by 100 euros to 1,099 euros), but with 256 GB.
On these devices, Apple has doubled the storage while maintaining the price. And not only that: the Studio Display XDR was sold with a basic tilt adjustment stand, but you could purchase the articulated arm that allowed you to adjust both angle and height. The price of support? 999 euros, which became a meme. Now, the new Studio Display XDR It comes with that ‘Pro’ support included.
Of course, the base MacBook Pro M5 costs 100 euros more with a 1 TB SSD instead of 512 GB.
Generosity? What is happening here, is the first thing I thought when I started analyzing the price. There are several options that can be compatible… and even all at the same time. No company is there to give away, so it is simply possible that they have a huge stock of 512 GB SSDs that they now mount as a base in their computers. This would make sense if we take into account the very high price of expanding the memory on an Apple device.
The most basic option would be the most chosen, so those with 128 GB on mobile phones and 256/512 on MacBooks would be the best sellers and, therefore, have a surplus of the expanded options that fewer people would opt for. Another reading may be that, due to the high price of the devices, Apple decides to absorb part of the cost of RAM because it’s still worth itmaking money per device sold and expanding the Mac user base at a time when Windows laptops can have a very difficult time.
What Apple saves are the chargers in its new equipment. The MacBook Pro no longer included a charger, but the MacBook Air did. Now not even that.
The turn. The other option is that… it will be our turn. The prices that I have detailed are in euros and for Spain if we take into account the launch price, without subsequent offers or reductions. In the United States, things are very different. They have also doubled the storage, but the MacBook Air in its 13 and 15-inch versions now They are 100 dollars more expensive than the previous generation.
It is always complicated because direct conversions cannot be made from the US price to the European price (in fact, the M5 MacBook Air costs $1,099 and $1,299 compared to our 1,199 euros and 1,499 euros), but we may simply have to face that price increase in 2027 models.
Because, unfortunately, the RAM crisis is going to last a long time. Intel He thinks he has the rest of the decade ahead of him, NVIDIA does not have good forecasts either and Samsung has just said that, if that, it will begin to ease in 2027.
Images | Apple, Samsung
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