Perplexity, a company that generates 150 million dollars a year, has offered 34,500 million to take Chrome, the Google browser, as reported The Wall Street Journal. How to see Wallapop trying to buy Inditex.
Why is it important. This movement begins to be a pattern to Perplexitywhich has a very interesting and functional product that we liked from the beginningbut that also tends to abuse corporate theater. For example, camouflating marketing campaigns as impossible offers.
The pattern. This is not the first time that Perplexity tries to buy the incomprable:
Every few months, a new offer impossible. Each time, the same result: headlines, attention, relevance provided.
The figures that do not fit. Google pays Apple 20,000 million annually Just for being the predetermined search engine in Safari. A single annual Google payment is worth more than perplexity as a company.
- Chrome has 3,000 million users.
- Perplexity has 30 million per month.
The scale difference is an abyss. Dan Iives, from Wedbush, He estimates that Chrome is worth at least 50,000 millionso Perplexity not only offers money that does not have: it is undervalued the asset at 15,000 million.
Yes, but. Perplexity promises to keep Google as a predetermined search engine in Chrome. They have baptized the operation as “PROJECT SOLOMON“—Salomon, the wise king – while they propose to spend a fortune to continue sending traffic to his competitor.
It has a lot to do with running as unblockrs of a judicial mandate – the American justice raises force Google to get rid of Chrome– And also do it without damaging the competition.
The elephant in Cupertino. The most persistent – and more calculated rumor is that Apple will buy perplexity. On June 20, in a single day, three coordinated stories appeared:
- Alex Kantrowitz suggesting that Apple should pay them 30,000 million.
- BlOomberg rEmporting Meta’s interest.
- And Mark Gurman confirming “internal conversations” In Apple.
The coordination was obvious. But it worked. Suddenly, Perplexity was not one more startup of the pile but the most beautiful spring dance. Just when the greats that the generative one has caught them on foot changed They value cutting times buying some startup.
Between the lines. Perplexity processes about 9,000 million annual consultations. Google processes 5 billion a year.
The company does not have its own revolutionary technology. It is an interface on openai, anthropic and company models, with some Web Scraping on. Your product is powerful, but lives on other people’s pillars. And a month ago they launched their own browser, Comet. If it is so revolutionary, why do Chrome need?
The question It is what a buyer would win, including Apple, buying perplexity. At the moment, your business model falls very short for the investment received. And although its product is good, it is not autonomous, it depends on the access of third -party APIS and the company seems focused on sending messages between lines for someone to buy.
Outstanding image | Perplexity
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