OpenAI has become the “Fast Food” of AI. And that means that for Sam Altman the business is attention, not AGI

It was sung that OpenAI was going to launch its browser, so the Yesterday launch of the Atlas browser It didn’t take us too much by surprise. What is important is the fact that the company does not stop constantly releasing products and services. The pace is the most extraordinary we have experienced in recent years, and the obvious question is, what is OpenAI pursuing with this strategy?

OpenAI is the great machine churros AI products of the world. In recent weeks we have seen how OpenAI has not stopped launching new AI services and products that have managed to flood the market. Some examples:

And that’s not counting the Recently announced agreements with NVIDIA, AMD and Broadcom which make it clear that the pace of OpenAI announcements is absolutely dizzying: too many new things too often. Because?

The hype race as a business priority. That extraordinary flurry of releases suggests that OpenAI’s big corporate priority is not so much the vaunted pursuit of AGI as it is dominating the conversation and, above all, the attention economy. What OpenAI wants is for us to be constantly talking about it, and the truth is that these launches are not exactly small: they all pose notable changes in its ecosystem and in the technology industry itself.

Smokescreen. And such frenzy also acts as a strategic smokescreen. With this bombardment of releases (browser, applications, SDKs, improved models), Altman and his team not only generate more hype, but saturate the competitive space. Rivals barely have time to assimilate or replicate a feature when the next one has already been announced.

Towards an operating system. The launch of Atlas is an especially significant move. With it it seems to be clear that OpenAI no longer wants to be a simple layer, the engine of AI, but a complete operating environment in the style of WeChat or the App Store. In fact wants to be the Windows of AIbut either it turns out well, or it is going to be the mother of all bubbles.

Expectations attract new users (and investors). These constant movements also mean that these products also generate new expectations, even if only temporarily. OpenAI has managed to partly conquer the attention economy with launches such as Studio Ghibli style images or more recently with Sora. This has allowed it to attract millions more free users, which the company then tries to convert into paying users. Not only that: its growth also helps investors want to participate in the company’s multimillion-dollar investment rounds.

And the AGI, what? And while all these launches are taking place, we see how the holy grail of AI, getting a general artificial intelligence (AGI), seems to take a backseat. It is as if that speech had become an empty mantra or a long-term goal that is not credible in the middle of this chaos. Altman has achieved replace philosophical conversation —the one that caused the hypothetical arrival of the AGI— due to a consumer conversation.

The Fast Food of AI. The AI ​​ecosystem that OpenAI is creating has adopted a consumption pattern similar to that we experience on social networks: fast and ephemeral, based on the latest viral news. The Studio Ghibli-style visuals were exciting for a couple of weeks, and the same has happened with Sora 2, but that “wow” effect fades quickly. What is OpenAI doing to revive the hype again? Launch a new product. Atlas is the latest example.

Seeking to be a de facto monopoly. With all these movements, OpenAI continues to attract more and more users and dominate the conversation and gain attention. That may not get you what you really need (income) at the moment, but it solidifies your absolute benchmark position and helps make it what you’re really looking for: the de facto monopoly of AI.

Image | Mariia Shalabaieva

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