Openai has launched Sora, its social application with which it invites users to create short videos generated by AI and then share them on that network. The product has turned out to be an immediate viral success, extremely simple to use and highly addictive. So much that he has totally left the company that theoretically dominated this segment perfectly.
What happened. Traditional social networks are being filled with videos generated with Sora 2the new and striking video generation model by IA. The expectation seems even to have exceeded what I already generated I see 3Google’s model, but it is that Openai has not been confirmed to offer this model, but has accompanied it with a mobile application that is actually a new social network. One in which all the content is those videos and images generated with Sora.
Vibes goal, ridiculous. The first surprise is not so much that the application has been successful, but has left Meta Vibs in an absolute background. The company led by Mark Zuckerberg announced a few days before of Sora 2 its new social network totally dedicated to the content generated by the only days before OpenAi, but the impact, at least in terms of the “noise” generated on social networks, is minimal. There are those who criticize that Vibes is “half cook” and it’s “obtuse” for the difficulty when using it in front of Openai. What Altman’s company has achieved is to win in this New career for the economy of attention.
OpenAI strategic turn. But the really remarkable thing about this launch is that it seems to raise a strategic OpenAI turn. The company led by Sam Altman has been promising that We will have an AGI in a few thousand days.
That diffuse promise contrasts with a reality: GPT-5 is a good modelbut does not represent a specially striking leap regarding the state of the current art. And given that slow evolution and progression, the solution seems to be to offer AI toys. They already did it with the Studio Ghibli Style Imagesbut Sora 2 and Sora’s app go further. They are AI toys … dangerous.
Ai Slop. This model contributes even more to that future in which the “spleen generated by AI” (AI Slop) becomes the most widespread type of content in social networks and the Internet. But there are also (among others) a potential and gigantic privacy problem with Sora’s “cameos”, which can end up helping the generation of deepfakes to shoot.
The future was a meme factory. That viral success of the app Sora makes the line be blurred between creators and content consumers and does more than ever who consume it end up creating it and realiment the phenomenon. And that makes AI a meme factory, and not a technology that helps us solve real problems. It is true that there are sectors that are taking advantage of it in professional fields, but the danger is that the focus of AI ends in entertainment and content that can also end up being toxic.
The Killer-App of the AI was to create videos. Chatgpt and AI continue without having a “Killer App” definitive practice: they help (more and more, true) to programmers, summary documents and rewrite emails, but for now the current models seem to fall short in their promise to revolutionize our world. Openai has managed to market technology better than anyone, but not because cancer heals or solves economic inequalities: he has caused anyone to create absurd and irresistible videos.
The chatgpt of the video has arrived. The truth is that despite whom despite, this is a unique time in the frantic evolution of AI. If Dall-E and Chatgpt were those inflection points for AI that generated images and text respectively, I see 3 and Sora 2 have shown that the video generated by AI is prepared for the mainstreamfor mass consumption, although its long -term value may be questionable. Of course its use as the center of a new era of entertainment is.
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