false videos of yourself being the protagonist

Openai has just discovered the formula of definitive addiction. It is not just about watching videos of people like you (that trick was already dominated by Tiktok), it is about seeing yourself being the protagonist of each clip.

Cameos, the new function of Sora 2converts the experience of passive consumption into something tremendously narcissistic: a Feed infinite where tU face appears constantly doing things you never did, in places where you were neverliving lives that you never lived.

Mechanics is simple:

1. You record your face once.
2. You verify your identity.
3. And from there any friend to who describes can insert you into their creations.

The result is a social validation laboratory where the ‘digital self’ eclipses the ‘real I’. Adolescents, already vulnerable to identity distortion produced existing in parallel realities more attractive than yours.

The precedent is there: when Openai launched the Ghibli style filters, Millions of users flooded the networks with animated versions of themselves. It was a moment of collective, but ephemeral euphoria.

Sora 2 It does not offer a moment but an ecosystem. A place where the content is not exhausted because the content is you, Infinitely remezable, eternally protagonist. The difference between seeing others and seeing yourself is abysmal and that is why the Instagram walls were full of photos made with the rear camera and now of photos made with the front camera. Permanent self -promotion.

Tiktok hackea the reward circuit showing you similar people, Sora 2 short circuits: Each video is an improved mirror.

OpenAI has built parental controls, water marks, permissions revocation systems. Everything is designed to mitigate obvious risks. But real risk is not punctual use, it is The normalization of living in a reality manufactured Where your digital version is always more interesting than your real version.

It is technology that understands too well how we work, what are the weak points of our psyche in this era. And that understanding is more addictive than anything we have seen so far.

In Xataka | Tiktok, Instagram and X dominated our lives, but now their users are escaping to chat with machines

Outstanding image | OpenAI