usatoday24
In the same way that it is not usual to find a Special edition of a Lamborghini Miura In a sale concessionaire, it is not easy either Find a mansiona palace or a property of several tens of millions of euros on the adperior advertisement page. Have you wondered the reason?
The answer is that, even if they are on sale, that type of luxury houses do not move in the same sale market than the rest. They do it in a secret and much more exclusive.
Market, what market? In the field of great fortunes, the discretion is added value. When a millionaire wants to get rid of or buy a new mansion, it goes to a market that is not advertised in real estate portals or advertisements. It is a market that, paradoxically, is Off Market or outside the market. According to ELETER real estate portal data, properties Off Market They suppose around 10% of the public market.
Everything is done ‘Sottovoce‘Already through especially discreet real estate agents. This means that you will not see striking photos or signs of “sells” hanging from the windows of those houses. These agents have exclusive listings of properties that only show To people with high purchasing power who have shown interest (and solvency) in buy a property of these features.
Privacy, first of all. One of the arguments to choose to sell these properties discreetly is to avoid the “what will say”, on some occasions, and others for preserving their privacy. Verónica Manrique, executive director of Olisson, real estate whose portfolio is composed of 60% by real estate Off Market, declaredto the five days that “in most cases, our clients are entrepreneurs or politicians who value their privacy very much. They do not want people gossiping their homes.”
Show How is your homecan expose them to uncomfortable situations before public opinion, so they prefer not to publish photos of their home. In addition, the person in charge of the real estate company said that in this type of transactions it is usual that both real estate agents and those who put the properties for sale, sign confidentiality contracts to prevent the identity of the clients visiting the houses, or Who is the owner.
A house full of treasures. Beyond the value of housing itself, the public housing exposure may involve putting at risk the security of the property. Normally, the walls and rooms of these mansions are decorated with pieces of art or other value objects. Also show photos of the different rooms could also give ideas about ways to access the property To friends of others.
Manrique said that some clients demanded that the houses that offered them would never have appeared photos of that property in the media, “and it is always easy to meet.”
Advantages of Off Market. In addition to the privacy and safety reasons that many ultra -ups have as a flag in any of its financial movements. Realizing a closed and exclusive market generates a “glamor” effect that makes the properties reach a certain status.
Some promoters of this type of luxury home prefer to sell their new houses in this market, instead of getting them for sale publicly. In doing so, they adapt to the needs of a certain client profile that only moves in this market. “They are expensive houses and it is not a volume market, you do not need to generate many customers,” declared to Five days Paloma Pérez, Executive Director in Spain of Sotheby’s International Realty.
It also has disadvantages. The sale Off MarketIt depends solely and exclusively on the direct contacts of the real estate agents that manage it. So the sale in this market may not be as fast as when it becomes public, where anyone is interested can contact the real estate agent to be interested.
This limitation has two variants: on the one hand, exclusivity makes the sale price of the property can be slightly above market valuebut it also makes it more susceptible to the negotiation of the price because the number of potential buyers is also scarce.
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