Canva, the Australian company that democratized digital design, has announced its greatest update to date, combining tools before scattered on several platforms.
The panoramic. The new unique format for all types of designs is the great bet. It will no longer be necessary to jump between documentation, images, presentations and websites, but now everything develops in the same work space.
It is a movement that seeks to avoid frustrations and loss of time or coherence to professionals, to offer them to stop fragmenting their projects among different applications.
Between bambalins. Canva has 230 million monthly active users and presence in More than 95% of Fortune 500 companies. That is, it has transcended its origins, when it was a simple and cheap alternative to Photoshop.
The platform now generates more than 3,000 million dollars a year in income and a growth that remains double digit, something that leaves it as a rather serious threat to companies such as Adobe or Microsoft.
In the foreground. The most striking thing is that now Canva puts spreadsheets inside the design canvas. They are not the boring tables full of numbers to which we are accustomed, but visual tools that detect patterns and trends by themselves. It is as if Excel had gone to the gym to return with visual super powers.
In detail. The suite integrates five great novelties:
- Canva Ia: A voice assistant that generates designs, texts and images through conversational commands.
- Large -scale magical study: Imagine creating 500 custom versions of an ad for different regions with a single click. Goodbye at the time of copying and hitting.
- Magical graphics: Convert your data into interactive visualizations automatically
- Canva Programming: Tell him what you want to do in Spanish and the system writes the code for you. “I want a form with three fields and one button.” You have it.
- Advanced photo editor: Eliminate your ex from the group photo, change the background or improve lighting without having any photoshop.
Image: Canva.
Image: Canva.
Image: Canva.
Image: Canva.
And now what. Canva is not simply improving your product, you are trying to change what we expect from our work tools. Combining design, data and in a single platform is like going from having several appliances to a kitchen that prepares food alone.
If they make this work, we could be facing as radical as when the suites Office killed writing machinesbut now in the visual world and with steroids of AI.
At stake. The million -dollar question: will professionals leave their beloved tools specialized by this Swiss digital knife? Adobe, Microsoft and Google must be looking at this as who sees a tsunami approach. Canva not only steals customers in graphic design, now it goes for their spreadsheets, presentations and even its web development tools.
The battle to become the creative operating system of companies has just entered into mode Hardcore.
Outstanding image | Canva, Xataka with Mockuuups Studio
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