NFL forces the New England Patriots to eliminate their bluesky account

The NFL has instructed the New England Patriots to close their Bluesky account. This decision highlights the policies of the League regarding the use of emerging digital platforms and raises questions about the relationship between sports organizations and new technologies.

What is Bluesky?

Bluesky is a social media platform that has gained popularity as a decentralized alternative to X (previously known as Twitter). It offers users the ability to filter inappropriate content and has experienced significant growth, reaching about 29 million users today.

Currently, the NFL allows your teams to have an official presence on platforms such as X, Reddit and those belonging to Meta (Facebook, Instagram and WhatsApp), with which it maintains established content agreements. However, Bluesky has not been approved by the League for official use.

Fred Kirsch, Vice President of Content of Kraft Sports & Entertainment and the New England Patriots, revealed in the podcast “Patriots Unfiltered” that the team had briefly created an account in Bluesky. However, the NFL asked them to eliminate it, indicating that Bluesky is not yet a platform approved by the League. Kirsch added that The team is ready to return to Bluesky as soon as they receive the NFL authorization.

Implications and reactions

This situation has raised questions about the reasons behind the reticence of the NFL to adopt new platforms such as Bluesky. Some analysts suggest that the League could be waiting to establish formal agreements before approved the use of new platforms. Others speculate that It could be an attempt to maintain favorable relationships with platforms established as Xespecially considering existing content associations.

The NFL decision to prohibit the New England Patriots for the use of Bluesky highlights the complexities faced by large organizations by navigating the panorama in constant evolution of social networks. As emerging platforms gain traction, it will be interesting to observe how the NFL and other sports leagues address the integration of these tools into their communication and marketing strategies.

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