Atlético de Madrid has just become the first LaLiga club to implement technology NFC To access the stadium. It is good news that in turn uncovers the delay that this technology has had in Spanish football, who has opted much more for the codes QR as an alternative to entries and physical fertilizers.
Why is it important. The NFC has been demonstrating more than a decade to be an efficient and safe system in payments and accesses, but Spanish football has remained anchored to the QRs, which have their advantages but slow down the process.
The context. Asia or the United States normalized the NFC for a long time for all types of transactions, including access to enclosures and events. In Europe, and especially in Spain, we have maintained a certain resistance to adopt it.
The NFC surpasses QR in three fundamental aspects:
- Speed: Transmission is immediate, without the need for focus or scan.
- Security: requires physical proximity and a biometric or PIN validation prior to the device.
- Reliability: It works in low luminosity conditions and does not depend on the brightness of the screen or the print quality.
Between the lines. This Atletico movement tells us about the change in Spanish football mentality: technology is no longer just something to use in the field or in the locker room, nor a simple marketing tool: it is an element with which to improve the experience of the fan.
The Atlético, in fact, is the first LaLiga club that has all the input and fertilizer formats: physical and digital card with QR, physical entrance or in PDF for mobile, and Wallet both of the fertilizer and the entrance.
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Outstanding image | Atlético de Madrid
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