This week, they have presented The new iPhone 17which can be reserved since September 12 and will go on sale a week later, on September. During these weeks, all operators will launch their respective campaigns to promote Apple phones.
But for Movistar this year is different, as was the arrival of the first iPhone to Spain, which He came out exclusively with Telefónica. As Xataka has learned, the operator is working with Apple in an innovator iPhone Telephone Renewal Program For those customers who have a convergent mimovistar rate.
Your iPhone, ‘always new’ with Movistar
Coinciding with the new iPhone generation announced by Apple this week, Movistar is preparing the launch of an important initiative in the coming weeks. It is an unpublished proposal in the market that will allow Telefónica and Apple to facilitate the operator’s premium clients the acquisition of the latest iPhone.
Image: Apple
Although they have not yet transcended the commercial details of this new Movistar program, we do know what internally they call it ‘Always new’ (The final commercial name could vary). Initially, it seems that it will only apply to the phones, but we do not rule out that a future can be expanded to the iPad, the Apple Watch or other Apple devices.
The idea of this project is that the convergent mimovistar clients (the most value for the operator) They can periodically renew your iPhone To always have Apple’s last mobile.
The renewal period that is considered Around two years (although it could finally vary) and the first models that would enter the program will almost surely be the iPhone 17he iPhone 17 Pro / Pro Max or the iPhone Air.
This action is part of the offer of devices that Movistar makes available to its customers From 0 euros per month in “lease” mode. Currently, each Mimovistar customer can acquire up to five devices with the operator, including, of course, the iPhone.
Those users who are paid to the ‘Always New’ program, once the deadline defined by Movistar has elapsed (as we say, will be around two years), They will have the opportunity to deliver their “old” iPhone and Movistar will replace it with one of the last models launched by Apple by adjusting the fees if appropriate.
Recall that, right now, the Movistar device lease service lasts for 24 months that are automatically extended for another 24 months. Once that period has elapsed, you can return the device or keep it for 1 euro. With ‘always new’, You can change it for a new iPhone in a lower period.
Cover image | Apple / Xataka
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