Duplicate your profits in 2024 and aspire to become a full bank

Revolution It is in full form. In your latest annual report –In Magazine format– He has been able to breastfeed with his achievements of the last 12 months. One of the most striking is that he has managed to double his profits in 2024, and has reached 1,000 million dollars, compared to the 428 million dollars of 2023. It is only one of the pearls of a report that makes clear other conclusions.

Striking figures. Revolution It operates in a large number of countries, and the global revenues of the group arrived in 2024 at 4,000 million dollars (2,200 in 2023). There were two key factors here: the number of customers amounted to 38 to 52.5 million (38%) and in the use of its app, which is already the mobile application of finance number one in 19 European countries according to the firm.

It already operates like a bank in many areas. Although he was born as a Neobanco, Revolution has not stopped taking steps to offer many of the options of traditional banks. Thus, in Spain They already havehe has LIKE BIZUM And it has install payments. It is even possible Pay IRPF and VAT Through the Neobanco.

More and more money that reaches those accounts. Total customer balances reached 38,000 million dollars (66% growth) thanks to a strong increase in customer deposits and also in the firm’s savings products balances. This growth of 14.5 million new customers worldwide has undoubtedly helped the rest of the figures, and the striking thing is that the new customers of the retail sector arrive through mouth to mouth and the recommendations. Of course, the firm also invests in marketing: specifically, 591 million dollars in 2024.

But a lot of growth margin. Despite this good situation, in Revolution they are clear: there are many future opportunities, because their penetration in key markets is around 15% of the adult population. As their own responsible explained in the report, there is “a considerable margin to continue growing.”

They want 100 million customers in 2025. Revolution already operates with a bank license in 30 countries, but this year it has the objective of growing both in its presence in other countries and users. The objective in 2025, confess, is to reach 100 million users – would almost double the 52.5 of 2024, much ambition here. To do this, he will boost his business in countries such as Mexico or Brazil, where he wantsPrepaid Payments Instruments), which allows companies to offer services such as prepaid cards or electronic purses.

Spain is already its third market. The report highlights how Revolution is already the third most important market for the company behind the United Kingdom and Portugal. In 2024 the firm made its customer base expanded at 1.5 million (4.5 in total), tripling the salaries into account a remarkable 215% and expanding the offer with paid accounts or the aforementioned transactions support with Bizum. Clearly aspires to be our main bank, and It has clear plans to achieve it.

No stop offering news. Revolution’s plans follow a clear pattern of offering more and more financial products and options. Experiments such as ATMs at airports – which issue cards, no money– o The plans to launch mortgages They show it. And beyond there are future investment solutions, credit and loyalty programs Like Revpoints and Esits. It is clear: they go for all.

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