usatoday24
The face washing that Mediaset has given to its streaming platform, until now known as mitele, and what is called Mediaset Infinityit has been spectacular. A considerable reformulation in the visual, technical streaming With their same weapons.
The new Mediaset Infinity. Announced at the end of May, this change equals the Mediaset Spain website with that of the Italian matrix of the group. Among the web sections are both live and letter emissions, with exclusive content derived from linear programs and even in the style of what Atresmedia does, original productions for this digital environment. Access to all contents becomes completely free, something that was limited in Mitele. There will also be a premium part, heiress of Mitele Plus in which there will be no advertising interruptions and there will be the possibility of starting a direct from its beginning and downloading content.
A family air. It is inevitable to think of a clear inspiration for this redesign: Netflix and the rest of the platforms of streaming that have gone in their shadow (at least the netflix prior to last and much discussed redesign, openly thought to imitate the style of social networks as Tiktok). In Mediaset Infinity we have categories that follow each other horizontally and extend vertically, with visual and very recognizable icons, and organization for seasons and chapters within each program. The influence is even evident in the highlights of the Homeand it is not a bad idea: any spectator has already become accustomed to the use of these menus and organization almost intuitively.
Technical improvement. The guts of this new Mitele incarnation have also improved, with an optimized search system, a better organized user area and, above all, an important leap in terms of speed and accessibility. A year and a half of joint work between Mediaset Spain and Mediaset Italy that has set in a remarkable jump for the platform: now the content search is much faster and, above all, moving through the platform is as effective as in any other streaming platform, without the need for unnecessary waiting for seeking programs or hidden chapters. The reorganization of the page works perfectly.
Blur and new account. Since its creation in 2011, Mitele has experienced abundant problems, especially technical type: access difficulties that demanded to resalrate the application, Poor performance even with good connections, limited compatibility with Many devices (especially with certain Smart TV models), reproduction errors and availability … a series of problems that were the reflection of an app that had been outdated and that had not been able to evolve at the same rate as the connections and user devices.
All the same. It is not an exclusive problem, yes, by Mitele: traditional television have always had problems adapting to Smart TV and consumption on demand. The motives have been varied, from technical and hardware limitations (by compatibility of new televisions with apps) to changes in the business model (to traditional chains, accustomed to a linear model, they have a hard time facing a model that requires flexibility, investment in technology and new forms of monetization, apart from negotiating new emission rights and adapting content), passing through a fierce competition of the streaming platforms, which they They have an advantage because they are native.
Inherit users. What Infinity is going to be found are Mitele users: 3.7 million unique users in January, A growth of 16% With respect to the previous year, in addition to almost 2 million viewers on average a day on the platform. Undoubtedly, this growth has played in favor of encouraging Mediaset to make the leap towards the transformation into the new platform, no matter how and a half of development a relevant investment may have needed.
A push for Telecinco. Thanks to the huge impulse that the latest edition of ‘The Island of Temptations’ is giving to all platform programsto ‘late’ seems to work Better without his alma mater since, on the other hand, the 1 does not seem to settle completely or in its disastrous afternoons nor in the Competition with ‘El Hormiguero‘, Tele5 has found a break. Vespertine bets such as ‘Jorge’s newspaper’ are consolidating themselves as some of the most value for Telecinco, which he needed from the output of ‘Save Me’ from his grill programs that provided him with solidity.
This new platform is another step in a proposal of greater modernity for the group, as well as more ease of access to its programs. Something that undoubtedly their spectators will appreciate, knowing how the contents of both spaces are contaminated.
Header | Mediaset
GIPHY App Key not set. Please check settings