Microsoft is already the largest editor in PlayStation. It is the era of Xbox Sin Xbox

The Latest Xbox financial results They consolidate their strategic turn and change forever the video game industry: Microsoft is now the biggest editor in PlayStation… While its physical presence, the console that gave name to the brand, sees its sales fall by 6%.

It couldn’t be more symbolic.

The Redmond giant has achieved what seemed impossible: to grow Xbox gradually eliminating its original reason.

In figures:

• Game Pass for PC It has increased 45% year -on -year.
• Content and services grow 8% (it is the third best quarter in its history).
• Minecraft, driven by Your moviehas reached 75% more weekly users.
• The cloud records 150 million hours of play transmitted.

And meanwhile, that black box that was previously the epicenter now languishes little by little.

Is The definitive dematerialization of a platform. What began as a commitment to hardware a quarter of a century has evolved to become an ethereal entity that blooms better in Comanche territory.

And also the culmination of Phil Spencer’s vision, which has piled the most radical change we have seen a console manufacturer: go from competing for exclusivity to expand through ubiquity.

The interesting thing about this success is that it contradicts the dominant account of the industry, which insisted that Game Pass had touched the roof. But the strategy was not understood because it was measured with old parameters.

The great revolution It has not been technical but conceptual: Abandon the idea that a platform needs its own device to exist. In emerging markets such as Brazil, Where taxes make hardware prohibitivethe cloud already exceeds consoles and PC.

This mutation changes the stage. The Consoles Warthat tribal narrative that held the culture of the video game for decades, is reduced to an anecdote in the quarterly reports.

Doom, Indiana Jones and Forza shine more in PlayStation than in their original home. The future that Microsoft has drawn is here: An omnipresent Xbox that paradoxically does not need to be Xbox to succeed. They have understood before anyone who in the digital era real power is to control the content and not the device that reproduces it.

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