A screen that only you see

Goal has just launched Ray-Ban Display And with them he has crossed a line that has no going back. They are the first device that allows perfect duplicity: seem completely present while you are completely absent. Until now, each technological revolution has been visible:

• The mobile forces you to look down.
• The headphones look.
• Using a laptop is evident.
• Even the Airpods They are detectable.

Technology has always sent clear social signals: “I am connected, I am not at all available.” Goal has just taken the step to eliminate those signals forever.

The possibilities are fascinating and disturbing in equal parts:

• You can read WhatsApp messages keeping perfect visual contact.
• Navigate on Instagram during a family dinner.
• Translate conversations in real time without your interlocutor know that you don’t speak their language.
• For people with hearing problems, real -time subtitles are revolutionary.
• For professionals who need constant access to information, it is a huge qualitative leap.

This is how the world is seen with them: the screen that shows messages, maps, etc. It is not visible to our interlocutors. Image: Goal.

The neural bracelet adds another sophistication layer: imperceptible gestures that allow the glasses to be controlled without anyone noticing. Pincar thumb and index under the table, slightly move the wrist. You don’t even need your hands to be visible. It is technology that touches magic, but also opens questions about the limits of digital discretion.

Goal speaks of “augmented reality”, but this is closest to what we could call “augmented presence”: The ability to be completely connected while you appear to be completely present. It is not intrinsically bad or good, it is something new and we will see what happens. In the same way that the mobile changed the rules of availability, these glasses will change the rules of attention.

The question is not whether this technology will work – will function. The question is how we are going to adapt our social codes when we never know with certainty if someone is paying us real attention Or he is sailing through his private digital world. Goal has not invented only some glasses. He has invented a new way of being present and absent at the same time.

Outstanding image | Goal

In Xataka | We have tried the Oakley Meta Vanguard: Meta has found in the extreme sport a new market niche for their glasses