China no longer copy, they copy

For a long time, Chinese dolls of sinister smile They hang from the bags of many celebrities and influencers. It is the main reason why Labubu have become a trend in 2025reaching to quadruple sales in what we have been. Not even luxury marks can resist the fever of Labubu. Louis Vuitton already has its own Charm For the bag and no, it’s nothing cheap.

VIVIENNE. It is Louis Vuitton’s pet that has already been used previously in other products like these very expensive Wooden dolls. Amid the growing popularity of Labubu, the French brand has opted to sell versions of its pet in format Bag Chams. As with Labubu, there are many different designs, although little resemble the price.

Much more expensive. Although there have been auctions where Authentic fortunes have been paid for a labubuthe normal price of one of these dolls is Between 25 and 35 euros. Louis Vuitton’s response to this trend of bags for bag costs 1,100 euros. These are the ‘fashionist’ models that combine premium materials such as calf skin and mink hair. If we choose the normal model made of polyester and skin, “only” will cost us 850 eurosalthough there are also more expensive models such as East 1,400 euros That has a special design.

A Chinese success. We recently lived a Similar fever with Sonny Angelbut it is the first time that a consumerist trend of this type born in China becomes mainstream He counted This Chinese journalist That the secret of Labubu’s success is precisely that they don’t seem somewhat Chinese. They have an ambiguous design and that makes them attract a more massive audience. This coincides with a General improvement in the perception of the image of Chinapartially fed by cultural successes such as Tiktok, video games like ‘Black Myth: Wukong‘o Board successes like the one of’NE ZHA 2‘. They are also a symptom of something else: it was usually China behind the rest copying their productsbut that Louis Vuitton has entered the labubu wheel is a clear indicator that Something is changing.

There are more. That Louis Vuitton has taken this step would also respond to another reason: sales in China are not going well. In the first quarter of the year, The benefits of the LVMH group fell 11% In Asia-Pacific, a region that includes China. Part of this decrease would have to do with a slowed economy that has caused the Fall in the demand for luxury goods. Taking into account that it is 30% of the total sales, it is not surprising that they are worried. Recently They opened a new ‘Flahgship’ store in Shanghai and the new luxury Labubu would be within the brand’s attempts to revive interest.

Pop mart. It is the parent company under which several toys lines are marketed, although Labubu are undoubtedly the most successful of all. The boom of these dolls began in 2024 and only in China generated the equivalent of 355 million euros. We have barely spent the 2025 Ecuador and in China they have doubled sales, but it is that In the rest of the world growth is 480%. The interest is huge and falsifications begin to be a problem worldwide. In fact, I was recently in New York and I could see all the souvenir stores of China Town full of Labubus that were clearly not original.

Labubus in Spain. Began at the end of 2024 with the Opening of the first mart pop store In Barcelona. The kilometer tails already glimpsed that something was cooked. Labubu are currently exhausted in all stores and the Wallapop or Milanuncios type sale platforms They have filled with these dolls, Most a Much higher prices than the original. But the worst part is that high demand is already being used to create Fraudulent websites That, in addition to selling counterfeit figures, they steal user data.

Image | Louis Vuitton

In Xataka | China promised them very happy with day 996. Until they realized that it was shot in the foot