As every year, LG has presented its New range of televisions. We saw the Oled G5 and C5 (The latter we have already analyzed in Xataka) and also some novelties in software, such as an integrated chatbot in Webos and the five -year promise of new versions of the system. But what struck me most was none of that.
Near the end of the event, the LG team asked us to look towards the room side. There, covered by a black cloth, waited for his most striking proposal: the LG Signature Oled T. They present it as “the only transparent and wireless OLED in the world.” And yes, it has 77 inches, even if it seems.
When they raised the fabric and lit the panel, the scene was, at least, surprising. At that time, the TV began to show a marine scene: Fish, corals, movement … and all floating on the real background of the room. A decorative furniture behind was still completely visible.
A TV that is hard for me to call him “TV”
And this is where the most personal part comes in: it is hard for me to call it “TV.” Because yes, he reproduces images. But its physical presence and approach are so different that one begins to question whether this object really belongs to the category that gives it name. For me, it is something else. Something that is placed in the middle of the room without covering it, which can live in front of a window without blocking the light. Something that, instead of imposing itself, seems to integrate. And yet it is still a screen.
The design accompanies that idea: metallic frame, modular structure, possibility of adding shelves. An object that has both decoration and technology. Now, LG’s proposal is not alone in this world where design and integration with the environment prevails: we also find proposals, such as Samsung the Framealthough these have no transparent screen, but televisions that look like paintings hanging on the wall.
An interesting point is that OLED T also includes a retractable black curtain that can be activated with a button. When unfolding, the screen ceases to be transparent and Get in to behave like a more traditional. During the demo I saw how it worked, although not enough time to draw conclusions about the real quality of that visualization. I would not dare to judge it in that aspect.
Luis Navarrete Martín, product specialist at Home Entertainment of LG Spain, explained that there are content designed specifically for transparent mode, such as fishbowl or plants. And that when it comes to watching a movie or a game, it is usual to activate the black curtain to take advantage of the screen as a conventional OLED.
The most curious thing is that, despite its size, it does not feel so much space. On the contrary. Transparency plays in his favor. And that is where other ways that I could see briefly, such as t-object, show images, videos or illustrations enter Without overshadowing the background; or t-bar, a lower line that launches useful information while everything else remains clear.
Let’s put on the table some technical details: wireless video and audio transmission from an external box (the Zero Connect Box), compatibility with G-Sync and FreeSync, refreshment variable to 120 Hz and the α11 processor of LG, which is responsible for managing image and sound. All that is, yes, but what I had left was not a feeling that more than a piece of technology was a work of art.
Because what I took was a first impression difficult to define. Fascination, no doubt. But also questions. Where does this fit? Who needs something like that? Does it make sense to pay 50,000 euros for this type device?
It will be the time (and the public) who decides whether proposals as they find their place. Of course, it is not a product for all, nor does it intend to be. But beyond its price or exclusivity, which makes clear the OLED T is that technology is exploring new languages. Languages where screens are not hidden, but they don’t send.
Images | Xataka | LG
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