It’s been more than four years since LG closed its mobile divisiona decision that made financial sense—they kept losing money—but that left some users, including myself, shaken.
And it is that LG had its particular golden era in this segment. At the beginning of the 2010s, the company was an absolute benchmark: it was not in vain that Google chose it two years in a row to develop and manufacture the Nexus 4 and Nexus 5.
But LG also had, as we say, some fantastic years after launching the LG G2a terminal that seemed almost gigantic to us with its 5.2 inches and that posed an ambitious and notable bet. Especially because among other things it “hid” the physical buttons and placed them behind the screen.
He LG G3 It was also going in the right direction, but from there the stumbles and that erratic line of movement began. some terminals that were unpredictable: The firm surprised us every year with different decisions that seemed more intended to attract attention and cause a “wow” effect than to solve real problems.
This is what we saw in that synthetic leather back cover of the LG G4 and especially in that modular design of the LG G5 that did not finish curdling. Along the way, other ranges such as the V were left behind and of course their attempts to sell their mid-ranges, which had a very difficult time due to the push of Samsung and Chinese manufacturers.
Since then, things continued not to go well with their terminals. LG was still brave and originalbut time and time again the market responded with indifference: the world seemed to want more “boring” mobile phones.
Crazy models like the LG Wing ended up condemning a company that ended up surrendering to the evidence to focus on other divisions that are an absolute success, such as the one in charge of develop OLED panels for their TVs but also for various manufacturers such as Apple.
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In Xataka | 15 brave LG phones that tried to change the world (and failed)
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