The problem is that they are girls under 10 years

A few weeks ago, while queued in Druni with a shampoo in my hand, I heard two girls – you think of the 12 years – to discuss whether to buy a hyaluronic acid or retinol, both products of The Ordinary brand. A short time later, in the supermarket, three others of the same age were buying masks and discussed whether to carry a serum of vitamin C. Although the latter had a quick outcome: “We take it to my mother, she will not realize,” said one of them. Stunned by this scene, I did not avoid asking if this situation is increasingly common or if it is the reflection of an alarming trend.

More and more cases. A quick review of social networks confirms that the Alpha generation (born after 2010) It is obsessed with the Skincare and makeup, driven by networks like Tiktok. But behind the hauls of products and 10 -step routinesthere are real risks: allergies, dermatitis, self -image disorders and even exposure to endocrine disruptors.

The problem. A recent study Posted in Pediatrics He analyzed 100 Tiktok videos where girls between 7 and 18 years showed their facial care routines: they used an average of six daily products (some up to twelve), with ingredients such as exfoliating acids or peptides. The result is evident and visible from irritations, cosmetic acne to sun sensitization. However, the damage goes even further, like He explained to The Guardian Dr. Molly Hales, director of the study, “76% of products contain allergens as fragrances.” In addition, only 26% of these routines include sunscreen, which causes a concern about skin health.

The virality for perfect skin. “We have entered an era where childhood sells us in jars of aesthetic products,” He has denounced In The Independent Ellen Atlanta, author of Pixel Flesh: How Toxic Beauty Harms Women. What began as sporadic masks has become a crisis: girls who at 10 years They use retinoids -Ingredient for mature skins– while influencers in Tiktok promise “crystal skin”. From Save the Children They already warned of the exhibition of minors on social networks, where 58% of children from 10 years navigate on the network.

What the skin says. Dermatologist Emma Wedgeworth He has warned in The Independent That the use of inappropriate products can deteriorate the skin barrier and increase the risk of allergic eczema and dermatitis. However, there are more and more girls between the 8 and 15 years that suffer what experts call cosmeticorexia, a compulsive need to use unnecessary cosmetic products, even harmful, according to The Spanish has detailed.

A market niche. Marks, social networks and, often unintentionally, parents themselves are sending the Alpha generation towards this new consumption, since they are easily influenced and are constantly connection. Just see how Sephora or other stores have turned the Skincare In a children’s party game.

The recommendations are clear. Both dermatologists and psychologists have coincided with the same: limit access without supervision to social networks, provides real self -esteem models and maintain a simple care routine based on cleaning, hydration and sun protection. “10 -year girls who think that without makeup are not worth enough. It is an alarm sign,” He explained The psychologist Jennifer Cano in Spanish.

Beyond aesthetics. Instead of occupying the parks or playing with toys, a turn is being observed for the fashion trends of social networks. Now we must bear in mind that these interests, far from being a passing phase, are integrated from an early age and mold the relationship with the body and image over time.

Image | Tiktok

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