The Kayne West this week has meant the definitive derives from an artist always characterized by the eccentricity in his decisions, but that he is politically radicalizing his statements in a way that are already difficult to overlook as mere tone outputs. The latest: acquire a millionaire advertising space In the intermediate of the Super Bowl To send the viewers to their website, where the only thing that can be bought is a white shirt with a swastika printed on the chest (Fall at the time of writing these lines).
Super Bowl events. Kayne West appeared in an extravagant announcement that was only broadcast in the Los Angeles area, and that he referred to the yezy.com brand store. He was seen in a dentist’s chair, saying that the money had been spent on a new dental prosthesis, and that is why he was filming with an iPhone, a joke at the expense of statements from his former press chief ( and media ultra -right Milo Yiannopoulos’ fallen fallen), who accused a dentist to drug West with nitrous oxide to steal him. It is not the only extravagance of West this week, who went to the Grammys in the company of his wife, Bianca Censori, dressed in a completely transparent dress.
T -shirts with swastika at $ 20. Before West changed the content of his store on the same night broadcasting night, it had its usual content: t -shirts, pants and jackets without brand, which is what has been selling for months. The change occurred, possibly, so that advertisers did not remove the spot, As Variety counts. Possibly, the fact that the broadcast of the spot was not nationwide, but only in some local markets, where there is not so much scrutiny, it did not jump the alarms. Even so, West has been in the public eye for years for issues related to Nazism.
Deactivated accounts. This past February 10, Kayne West’s X account It was closed (Or he closed it voluntarily, it is not known) after the rapper spent several weeks tweeting undoubtedly problematic comments, such as “I am Nazi”, or saying that Hitler was “so fresh” (translatable by “fresh”). Different anti -infamamation associations They criticized their messages very hard and celebrities like David Schwimmer (‘Friends’) directly appealed to Elon Musk to take measures. Again, it is not the first time that this “atrocious sample of anti-Semitism, racism and misogyny” happened, as defined by the CEO of the Anti-Famming League.
But … Is it Nazi? Well, at least Kayne West has been expressing deeply anti -Semitic ideas for years and coding with white nationalists. At the end of 2022, which is more or less the date on which we can the beginning of West’s most radical events in this regard, Donald Trump’s Mar-Lago-Lago in the company of the white and anti -Semitic supremacist Nick Fuentes (three days later he announced his own candidacy for the presidency). From there he began to move through extremist media with nothing conciliatory opinions, to the point that the famous Alex Jones de Infowars He had to stop his feet When he invited his program and the rapper said that “I like Hitler” and that “we have to stop talking badly about the Nazis all the time.”
Dangerous friendships. They are not the only personalities of the Ultra right with which Kayne West has been coded in recent years: the Vlogger conservative Candace Owens, with which he dressed in the Paris Fashion Week t -shirts in which a provocative “White Lives Matter” was read; or one interview with the extremely conservative Tucker Carlson in Fox that had to be edited to moderate the fiercely anti -Semitic comments of Kanye.
Goodbye, Adidas. Kanye West’s debacle is excellently detailed in this Vox articlewhere the vertiginous loss of commercial partners of the artist is also narrated: Balenciaga stopped collaborating with him in 2022; the rapper representation agency, Creative Artists Agencyhe did it in 2024; MRC producer, responsible for a documentary about her person, decided to file the film; And the most media abandonment, that of Adidas, which abandoned the rapper in a decision that was estimated to cost 248 million dollars. In March 2024 It seemed that that was going to be the top of Kanye West’s radical drift.
Header | Daniele Dalledonne In Flick