I have tried Apple Creator Studio and it is clear to me that Adobe has a problem. The key: its price

Prove Apple Creator Studio It is relatively simple because, in one way or another, the subscription includes applications already known in the creative world. Apple has been smart and has come up with a package that allows access to Final Cut Pro, Pixelmator Pro and Logic Pro. That’s for starters. And finally, more tools like Motion, Compressor, MainStage, and even AI tools in your office suite.

In any case, the real value of the subscription is provided, at least for me, by Final Cut Pro and Pixelmator Pro. Although my time as a TikToker is now a thing of the past, I still use photo and video editors for my things and my daily life and, after having been playing around with the apps included in Apple Creator Studio, I can only conclude that Adobe has a problem. One that costs 12.99 euros and that expands throughout the Apple ecosystem.

This is not about YoTO. As much as one of the interesting additions to Apple Creator Studio is AI, the truth is that the utilities based on it, which are useful in some cases, take a backseat in practice. The key to the subscription is the price and the comparison with its direct rivals. And for example, a button:

The separate purchase of all the apps included in Apple Creator Studio would amount to around 800 euros, but it is possible to access them for 12.99 euros per month. Not one of the rival subscriptions, not a single one, is capable of matching what Apple offers in price, features and simplicity.

In few contexts something else comes to light. The Adobe subscription that includes all its tools costs 119 euros per month. Almost ten times what Apple’s costs. The problem is that this subscription contains apps that not everyone will take advantage of. Anyone who wants to access Photoshop and Premiere has no choice but to go through either Creative Cloud Pro (119 euros per month) or combine photography and video plans whose cost would amount to more than 50 euros.

The question is whether the 119 euros per month subscription offers the user 119 euros in value, because probably not. Anyone who wants to edit photos and videos probably has no interest in Audition, InDesign, or Fresco, so by choosing Adobe you will be paying more for tools you don’t use.

Apple goes simple. Because Apple knows that this is not about great creators with teams behind them, but from aspiring/small influencerscreators who cook it and eat it. If you already have an iPad (undisputed king of the tablet world) or a Mac (historical favorite in the world of creativity), the integration, familiarity and communication between apps achieved by Apple is unrivaled, and neither is the price.

The apple firm has not warmed up by offering very niche products, quite the opposite. You have taken the four key tools that you know work, some AI tools for office automation, you have put them in the blender and served them to the user. Will there be cases in which Adobe is more worth it? Possibly at the studio or company level (or if you have a Windows PC, of ​​course), but at the user level and in the Adobe environment, CapCut and Canva in particular are against a rock and a hard place.

AI Utilities. At the office automation level, I consider that a lot and at a very extreme level you have to use Pages, Number and Slides for Apple Creator Studio to be worth it to you. Beyond certain utilities such as rescaling a photo, accessing premium templates and generating images (with OpenAI models in the background, by the way), office automation remains more or less the same. It is not the strong point, of course, and if you use these apps for university work you can survive without the subscription without any problem.

Little lifesavers. Where AI does play, or can play, an interesting role is in editing. Apple’s approach is not so much to have the app edit for you, but to assist in the process. There are a couple of features that have caught my attention and I find particularly useful. They are not even half of those included and that puts another reality on the table to which we will return shortly.

• Search by transcript: If you have followed a script and you are clear about the phrase you are looking for, you can reach the exact moment by simply entering that phrase in the search engine. For a TikTok maybe not, but for a half-hour YouTube video, an interview or a podcast I find it super useful.
• beat detection: One of the first things they teach you when you edit video is to change shots to the rhythm of the music so that there is coherence and dynamism. Until now, the best guide was the peaks in the audio track. At each peak, plane change. Final Cut Pro is now able to flag those changes to make docking faster and more intuitive. I like it.
• Montage Creator: I don’t edit on iPad because the day they distributed patience I fell asleep, but having the ability to make quick montages by importing several video clips and an audio track seems quite useful to me, especially for typical reels or TikTok which are just resourceful shots happening to the rhythm of the music.

Having access to Pixelmator Pro on both iPad and Mac seems brutal to me, especially since the projects are compatible on both platforms. You can start on Mac, move to iPad, continue editing, and vice versa. The next step is add a desktop operating system to the iPad in good condition, but that is another story.

I don’t take advantage of it, and yet… As much as I love music and high definition, Logic Pro is a mystery to me. If I paid for this subscription, it is an app that I would give zero units of interest to, and it is a shame because I think it is the one that has received the most news. The same with some of the advanced features of Final Cut Pro (such as visual search) or Pixelmator Pro. And yet, as a small creator, it would still be worth it to me.

I think that’s where the key to Apple Creator Studio lies. It’s not so much about the small AI utilities, but rather that you can access creativity apps at a relatively affordable price. 13 euros per month sounds better than 350 euros for Final Cut Pro and 60 euros for Pixelmator Pro, which is what, in my case, I would take advantage of.

When the time comes (if your efforts as an influencer or creator end up translating into cash, basically), it may be worth buying the one-time payment version and stopping paying monthly. However, everything will depend on what functions arrive or do not arrive in those versions.

Images | Xataka

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