professionals to fix their pifias

Artificial intelligence has reached Transform the labor market of ways that neither the companies themselves imagine, promising efficiency and cost reduction. However, behind this technological revolution, there are a group of professionals who are seeing their income growing thanks to errors that makes the AI. The rise of automation with AI has opened a new labor niche: fix the strips that the AI ​​leaves in its path.

There are more and more companies that, after trying to replace employees for AI agentshave discovered that failures They can leave expensive. The rush for adopting artificial intelligence without a deep analysis have generated an unexpected demand for experts capable of solving the problems that these technologies cause.

Advance is expensive. In recent months, much has been discussed about how artificial intelligence is replacing workers And how could I still do it More in the near future. However, the reality is that those who have opted to replace human employees too soon, have found that AI makes mistakes, and many. According to Recent dataAI agents can make up up to 70% In complex tasks, which shows that its reliability is far from perfect.

Companies who fired staff To save costs they have had to hire experts after the AI ​​did not meet the minimal demands of the task. “The AI ​​also has many cases in which it can ‘hallucinate, generating irrelevant, invented or inconsistent content,'” Explain To the British BBC he Feng Li Professor, Associate Dean of Research and Innovation at the Bayes Business School.

“Although it seems a quick and economical option, the AI ​​rarely takes into account the unique identity of the brand, the objective population groups or the design centered on conversion. As a result, much of the result seems generic and can harm the reputation or effectiveness of the brand,” says Li.

The business of fixing the IA errors. In that context, some professionals have found a gold mine in the repair of the Errors made by AI. Such and as they highlight To BBC some of these professionals, these interventions usually be done at the last minute and as a last resort before an imminent delivery, which triggers prices. He supposed savings that promised AI ends up becoming an extra cost, since experts charge raised rates for solving these problems to counterreloj.

Sophie Warner, co -owner of the Create Designs agency in the United Kingdom, says: “We often have to collect a research rate to find out what has failed, since (clients) do not want to admit it, and the process of correcting these errors takes much longer than if professionals had been consulted from the beginning.” Warner remembers the case of a client who, for saving 15 minutes of work to update his website, turned to Chatgpt to generate a code fragment. Solving the error “cost them about 400 euros and their online business was inactive for three days.”

100 dollars an hour to fix the pifias of the AI. Sarah Skidd, product marketing manager, He published on LinkedIn His experience, counting that it was hired by a content agency to urgently review the text of a website produced with AI for a client in the hotel sector. “I dedicated about 20 hours to rewriting the text, charging 100 dollars per hour,” explained Skidd, who says it was not about making small changes, but “rebuilding everything” to give consistency.

Far from fearing the AI, Skidd considers that “he is not afraid of AI as chatgpt because they are very basic when writing texts.” In its LinkedIn publication, writer Sarah Taslik too I commented that a company generated 50 articles with AI and hired it to review them: “I needed two whole months to rewrite them.”

The most human: a new source of income. These professionals emphasize that it is not only about correcting the possible mistakes and hallucinations that AI commits, but of humanize the content generated by AI. Kashish Barot, editor in India, He counted to the BBC that edits texts written by AI for American clients with the aim of “seems more human.” Barot points out that “a good edition, just like writing, it takes time because you have to think and not select how AI. (AI) does not understand the nuances well because it only selects the data.”

This phenomenon has opened opportunities for professionals who previously dedicated themselves to Create original contentand that now find in the content edition generated by the additional source of income that, in addition, due to the urgency context is even better paid. The work of these experts has become essential for companies that seek to maintain the quality and authenticity of their communication, despite automation.

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