call it productivity and brag about the system

three years ago I wrote here that spending years trying productivity apps, running like a headless chicken from Todoist to Things and from Craft to Notion, had been a rather unproductive search. I maintain it, but at that moment I had not seen version 2.0 of the problem yet. The one that no longer has to do with apps.

There is a scene that is repeated in the spaces where we addicts to productivity (or the false sense of productivity) go. YouTube channels, newslettersX accounts with hundreds of thousands of followers: someone shows their “system”. It can be a Notion very well structured with relational databases, or a Obsidian with interconnected knowledge graphs. The morning routine with a weekly, monthly and quarterly review block. The labels, the priorities with their little flags, the active and latent projects, the someday / maybe. Everything documented, everything perfect.

And when you see that you think “this person doesn’t have time to do anything.”

It is not a joke but an observation. The most sophisticated productivity system is, in most cases, the most reliable proof that its owner has stopped producing.. I’m guilty too. Because building and maintaining that system requires exactly the kind of sustained attention, cognitive energy, and hours on screen that the system is supposed to free up to do important things.

Here’s the catch GTDhe second brain and the entire philosophy of personal productivity have tended unintentionally, or perhaps wanting to: They have made managing work look like work. And looking like work, it gives the satisfaction of work done. Dopamine from task completion without having completed any actual task. Rearranging Obsidian notes for two hours feels like work. It is not.

The phenomenon has a technical name that no one uses because it sounds too honest: structured procrastination. Doing things that are legitimate and even useful, but that are not the right thing to do. In its most innocent version, it is tidying up your desk before you start writing. In its 2026 version, it’s spending the afternoon building the perfect idea capture flow instead of having none.

AI has multiplied this tenfold. Now the system can be more complex, more automated, more impressive. You can have one agent that classifies your notes, another that summarizes your readings, another that generates the weekly report of everything you have captured. He second brain It has become something like a brain of its own, with its own processes, its own maintenance needs, its own technical debt. And you, meanwhile, feeding it.

In the end this shows us an uncomfortable truth: that most of us prefer preparing to do things rather than doing them. The perfect system is a permanent promise of future performance that indefinitely postpones the demands of the present. There is always a reason not to start yet: the system is not ready, a field is missing in the database, the capture flow needs to be revised. Let’s see if there is a better icon for this page.

This is not new, of course. Seneca wrote 2,000 years ago that busyness and living are different things. But before procrastination had a bad conscience. You knew you were avoiding something. Now you can avoid it with impeccable productivity, with a label system and weekly review, without anyone, starting with yourself, being able to point the finger at you. Are you working. It is seen. I have a Notion to prove it.

Real work, the one that matters, the one that costs, has a characteristic that productivity systems cannot simulate: produces something that did not exist before. Not a neater database or a more refined capture flow. Something that, when finished, justifies the time you have not dedicated to organizing yourself.

That something is getting rarer and rarer. And our systems, increasingly more perfect and aesthetic.

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Featured image | Isaac Smith