That Spotify pays artists quite poorly It’s no secret, but now they are being accused of something else: there are artists inflating their reproductions in order to reduce the payment for the rest since the distribution is proportional.
The demand. They count in Ars Technica which is a class action lawsuit proposed by American rapper RBX. In it, the platform is accused of having allowed Drake to inflate his views. Currently, the rapper holds the record on the platform with 120,000 million views. Although Drake is at the center of the lawsuit, he goes further and claims that Spotify ignores “millions of fraudulent streams.”
The signs. According to RBX, Spotify ignored at least 37 billion inauthentic streams of Drake’s music over the past three and a half years. To do this, they have analyzed listening patterns and have detected strange behaviors such as “months of significant increases” without the release of new music to explain those peaks. But the most suspicious of all is that certain accounts only played Drake’s music for 23 hours a day, something they consider “astonishing and irregular” and why Spotify had detected it.
The payment system. Spotify does not pay artists for each play, but instead uses a proportional model. Every month a “pool” of money is created and each artist receives a proportional share based on the reproductions they have had in that period. Thus, if one month the sum amounts to 1 million euros, an artist who has achieved 1% of the total reproductions would take home 10,000 euros.
It affects everyone. With the proportional system, if one artist inflates his figures, it negatively affects all the other artists competing for a piece of the pie. Although they have not given details of how they arrived at that figure, the lawsuit speaks of “hundreds of millions of dollars.” If the judge accepts the case, it could cover more than 100,000 copyright owners who use the platform.
It’s not something new. Years ago we talked about the techniques to manipulate the charts on the platform. The most famous case was that of Justin Bieber, who In 2020 he asked his followers to loop his song ‘Yummy’ to take it to number one on the charts. But the normal thing is that it is done undercover, using fake accounts hidden under a VPN that hides the real location. In statements to Rolling Stonea Spotify representative has denied benefiting from fake plays and claims to invest in systems to protect artists and eliminate fake plays.
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