From chaos to order: when AI burst onto the music scene it seemed like everything was going to fall apart. And some of the latest news in that field seems to go in that direction: uncontrolled multiplication of false groups created with AI on streaming platforms, accelerated sophistication of AIs that allow the creation of music indistinguishable from that created by humans… however, the majors of the industry have taken action on the matter to turn the situation in their favor.
And no, it is not that they have won the multiple lawsuits they filed against the AI companies. It is, perhaps, something much more disturbing: they have reached agreements.
What has happened? In just eighteen months, Warner Music Group has completed a radical strategic pivot regarding its relationship with AI. In June 2024the record company sued Suno along with Sony and Universal for massive copyright infringement, accusing the platform of training its models with millions of songs it owned and without authorization. But now he announces an alliance with that same company to license its complete catalog.
What is Suno? A music generator through artificial intelligence that has attracted almost 100 million users in two years, and allows complete songs to be created from simple textual descriptions. Users can specify genre, mood, instrumentation and tempo, and the system generates two versions of the requested song in about 15 seconds. To achieve this, Suno combines its own musical model with ChatGPT, and from there come both the music and the lyrics, creating pieces that can include voices and instrumentation or be purely instrumental.
What the agreement consists of. The pact establishes that Suno will launch in 2026 new advanced and licensed models that will completely replace your current systems. Artists in Warner’s catalog (Lady Gaga, Coldplay or Ed Sheeran, among many others) will have control over whether or not they allow their names, images, voices and compositions to be used in that AI-generated music. Neither Warner nor Suno disclosed the financial terms of the deal, although Warner CEO Robert Kyncl stated that the goal is to “compensate and protect artists, songwriters and the creative community.”
As part of the deal, Suno acquired SongkickWarner’s concert discovery platform. Besides, from now on Song downloads generated by Suno will require a paid account, with download limits and options to purchase additional downloads, a bit like the usage limits established by the level free of other AI models.
The original demand. The complaint of 2024 accused Suno and Udio of massive infringement of protected recordings. The record companies they requested damages up to $150,000 per infringed song. Suno admitted that he had trained his model with tens of millions of protected recordings but defended that it was “fair use” (the famous fair use Anglo-Saxon) And what is the reason for the change in Warner and company’s strategy? Suno closed a $250 million financing round at a valuation of $2.45 billion just a week ago, according to The Hollywood Reporter.
They are not the first. This is not a desperate deal major allying himself with someone who just a year ago he considered an enemy. It is an industry trend: in June 2024, for example Universal Music reached an agreement with SoundLabs to offer its artists vocal cloning tools through the plugin MicroDrop. In November of this same year, Universal, Sony and Warner themselves closed separate agreements with the brand new startup KLAY to train your “Large Music Model” with licensed music
Without a doubt, they are significant agreements, especially because, unlike the cinema wave pressto mention other leisure and communication sectors strongly impacted by AI, majors of music are the first to bury the hatchet. With what it may mean for hostilities to soften in other fields.
A doubtful future. For a startSony and Warner maintain active lawsuits against Udio and Suno. And there are multiple doubts about the scope of the contract: supposedly the artists have the right to veto, but As Irving Azoff saysfounder of the Music Artists Coalition, “artists end up on the margins with crumbs.” Other analysts like Frankie Pizá They are even more pessimistic: “What some of us see as a collapse in what we understood as artistry/authorship is quietly becoming a new order regulated by the major record labels themselves”
Pizá adds: “The music industry has been perfecting its ability to absorb any technological disruption for decades. It did so with Napster, with YouTube, with the streaming and now with generative AI. The pattern repeats itself: first moral resistance, then demands, then agreement and finally implementation.”
Header | Amin Asbaghipour in Unsplash
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