It’s been 20 years since we saw its last episode but audiences have not fallen, and 5.9 million viewers continue to watch it every month

On July 6, 2006, Antena 3 broadcast the last episode of ‘There is no one who lives here‘. Two decades laterthe comedy by Alberto and Laura Caballero gathers a monthly average of 5.9 million unique viewers in streamingon platforms like Netflix, Prime Video, Disney+, Atresplayer and Movistar+with peaks of 8.8 million and a cumulative audience of 10.4 million in the last year. The consulting firm ranks it as the most viewed content in the OTT market in six of the last twelve months.

The distribution of that audience between platforms says a lot about where the series is growing today. Prime Video leads with 2.2 million viewers and Netflix follows closely with 2.1 million, ahead of Atresplayer (0.9 million) and Disney+ (0.7 million). The study also wonders about the reason for this sustained success: 37.2% of the viewers surveyed say that the series “disconnects, entertains and never tires”, compared to 15.7% who appeal to nostalgia and 12.9% who consider its plots valid. 72.4% already saw it in its original broadcast, but more than a quarter discover it now.

Before being a phenomenon in streamingthe Desengaño 21 building had already achieved marks that were difficult to match. Throughout its 93 episodes, it brought together more than 40 million unique viewers, and its most viewed episode was close to 8.4 million on average with a 43.1% screen share. From that same creative tandem was born ‘The one that is coming‘, which is still broadcast and shares its catalog and number of viewers with its predecessor.

There is a very simple logic behind this success, beyond the quality of the series. An already known title saves on marketing and comes with proven success, at a much lower cost than original production. It is the reason why classics like ‘Friends’, ‘The Office’ or ‘Seinfeld’ continue to boast multimillion-dollar licenses: continue to attract people. Added to this is the unequivocally local component of ‘No one lives here’, which after television went to reruns on TDT, especially on FDF, before making the leap to the streaming. And from there, generation after generation continues to be hooked on our most Bruguera series.

In Xataka | This remake of a classic on Prime Video is the science fiction premiere of the summer: ‘The Matrix’ or ‘Cyberpunk 2066’ owe it all