The most German museum in Germany laughs at its visitors. And it is triumphing

Imagine booking a guided tour of a museum and the guide being an arrogant, resentful and rude know-it-all. It certainly sounds very unpleasant, but there is a museum in Germany where people are lining up and paying to live the experience.

Grumpy guide. This is how the museum Kunstpalastlocated in Dusseldorf, advertises this curious guided tour format, which they describe on their website as a “highly unpleasant” experience. During the visit, which lasts 70 minutes, the guide challenges visitors to name works, and then ridicules their knowledge. He does not insult the visitors directly or comment on their physique, but he does ridicule them as a group. He also scolds them if they use their cell phones or sit down and criticizes artists who, in his opinion, should not be on the walls of the museum.

Waiting list. They count in Guardian that the grumpy guide’s visits have been a complete success and the waiting list extends until 2026. It is true that this guided tour format only takes place twice a month, so it is not that there are many tickets, but the museum claims that they have managed to sell them all out since they launched it in May of this year. Tickets cost 7 euros.

Pay to be insulted. The museum director admits that he was inspired by Karen’s Dineran Australian restaurant chain where the waiters are very unfriendly and unpleasant to customers. There are more restaurants of this type in which you pay for an experience beyond the food, like a kind of dinner-show in which the fun is being treated badly. There are even more extreme cases such as This Japanese restaurant where waitresses slap customers in exchange for 3 euros.

There is a goal behind it. The visits with ‘grumpy guide’ have not been a mere occurrence, but are part of a European initiative to attract young audiences and look for fresher and less elitist formats. The Kunstpalast museum has its unfriendly guide, but there are other curious initiatives such as Stuggart History Museum Nudist Tours or the sock tours of the Vooorlinden museum in Holland.

Image | Pexels, Unsplash

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