A group of friends decided to turn a colleague into an influencer without knowing it. It already has more than 100,000 followers

Manu Rey is the clown of his group of friends: with a natural ability to make his colleagues laugh, but with no projection outside his intimate circle. Enough to become an influencer overnight? Many of his friends were convinced that yes, and demonstrated it.

Influencer by surprise. The influencer Compostelana (this yes, with almost 100,000 followers too) Zoe García He had an illusion: his friend Manu Rey was famous on the Internet. He developed an exposure plan to his friend’s networks and the result has been around one hundred thousand followers on his Instagram account in record time. His friends, headed by Zoe, secretly exposed him, first as a joke and later as a relevant viral phenomenon of summer. In less than a month Manu has almost 100,000 followers On Instagram, to which they join More than 2500 on Tik Tok.

Revelation. “He does not know that this account exists, but he deserves to follow him, because he is that person who deserves 100 % being famous,” said his friends. And the Internet seemed to coincide with them: after their infinite dip in swimming pools and dozenS, in just two weeks I had 30,000 followers, with videos that exceed four million views. His naturalness were undoubted They reveal what they have been doing.

The importance of naturalness. The case of Manu Rey demonstrates some things about fame on the Internet. First, that the public appreciates above other characteristics the naturalness and “real being” in front of the camerawhich undoubtedly enters into contradiction with the Behavior of many celebrities. Spontaneity generates a feeling of authenticity that emotionally connects with the audience, especially with the youngest spectators.

Collaborative fame. The idea of a person who becomes famous for the collaborative thrust of a group is something absolutely new and typical of the Internet era. Virality is not always a product of a single person: It can arise thanks to the active participation of communities that share, comment and recreate content. The Fans communities, Memes and digital subcultures drive these collaborative trends.

The fame of all. The fact that social platforms have a network structure (and hence their name), makes the content value increase according to more people share and reinvent it, that is, as collaborate in their creation. This turns fame into a distributed and collaborative phenomenon: those almost 100,000 followers are not only from Manu (which may be unable to maintain the Hype generated now that it has begun to create its own pieces), but A group responsibility.

As wine it left. Sudden and not sought on the Internet is a phenomenon even prior to social networks, but has multiplied since, very simple, we can forward videos to thousands of contacts. In many cases, the collaborative activity we are talking about is essential, and so it happened with Multiple protagonists of completely accidental memes (David the child drugged in the dentist to Zöe Roth, the Machiavellian girl of the fire). But we can ride ourselves before the networks, when reaching fame by the force of a meme was an almost titanic task. Our favorites? He Star Wars Kid and Rebecca Black. And he is not a person, but of course, The flame of Ola K ase.

Header | Manu Rey

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