At the end of 2023, Google warned: at some point the discovery of applications through short videos in the Play Store would be enhanced. A pilot test began in the United States under the name “Play Report”, giving maximum prominence to certain selected applications through short videos in vertical format.
What began as a pilot test appears to have worked successfully. The company just announced a package of news that will come to Android and, among them, is this type of videos.
The fact that. Google is going to introduce Google Play Shorts. Their name does not deceive: they are short format videos in which we will be shown the content and operation of the applications. As soon as we open the application, we will see them playing, so the first question we ask ourselves is whether it will be possible to eliminate its autoplay to save data.
Because. Google is not hiding, it wants us to be able to check how an application works without having to leave the Play Store. Until now, if we wanted to consult about any app we used to close the store, look for information in another source, and return to download it.
The objective of the Play Shorts is that we have enough hook with the video, and we go on to download the application directly.
As. The videos will be integrated into the apps section itself, they will not have an independent section. Or, in other words, a priori they seem inevitable. We will open the Play Store and at the beginning we will have these Play Shorts. They will be integrated into the app files themselves but, to boost downloads, there will be an installation button in the video itself.
When. “Soon.” The key here is that the function has come out of pilot testing and will soon arrive on Android. Over the next few weeks, and through a server update, these new ads will progressively appear.
TikTokizing Play Store. While the European Union puts infinite scroll in the spotlightGoogle has just added it to its most used application. Once we enter Play Shorts, we can slide down to see more and more applications, a format identical to that of TikTok, YouTube Shorts and Instagram Reels.
Image | Google
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