For months, the quality of Google’s results seems to have plummeted. Among sponsored results, pages aupadas thanks to SEO and a torrent of Content generated by AIfinding quality information has become an odyssey. Given these problems that have been very striking from Google, they wanted to pass the witness to the user to choose the way you want to inform yourself in your search engine.
Google wants to solve your problem with AI. Through your official blogthe company has announced a new function called ‘favorite sources’ that will allow users to select the media they like best. In this way, the search results will first show the sources chosen by the users themselves.
And they will all be included in these filters. From the big national headwaters, to local newspapers or niche blogs. Everything will enter this filter that will customize the feed showing the most relevant results in the ‘outstanding news’ section.
A very easy to use feed control. This function will be available at first in the United States and India, and will subsequently expand to other countries. When it is active, next to the ‘outstanding news’ section a new icon will appear to select the means of trust. In this way, more and more news will be published by these media, and you can also enable A new section in the heading To directly access these favorite sources.
Google will give tools to promote this measure. The means themselves will have the possibility of encouraging their readers to add them to this list of ‘favorites’. This will be done with a new button that will give the “Add as a preferred Google” source. Something that will be used to have a better organic traffic in the search engine.
A battle for lost traffic. This movement comes in a delicate time. Google He has denied repeatedly that your commitment to AI and automatic summaries has damaged media trafficdespite the fact that the data even points to A reduction in clicks to half. The company has also ruled out that the results are getting worse because of the manipulation of the SEO or its own content generated by AI.
Artificial intelligence is increasingly present. Right now Google is betting fully AI in all its productsand the truth is that we as users We are increasingly asking chatgpt or Gemini rather than doing a search on Google as before. This has caused new browsers focused on the Searchgpt, Perplexity or the Ai mode of Google that transforms the search engine to searches with natural language.
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