Gemini should not be called Gemini. It should be called Google

In the last 25 years we have “google” things. If we wanted to find answers on the Internet, we were looking for them in Google. But Chatgpt is beginning to clearly threaten the future of that search engine, and a trend is growing slowly but sustained: we are increasingly looking for in Chatgpt or in one of its direct rivals, and every time we do less on Google. Will we “chatgpteand” things instead of “google them”?

The solution: the king has died, live the king. If Google wants to prevent Chatgpt from becoming the tool to search and answer questions, it has a potential output: Make Gemini be Google’s central engine, turn the traditional search engine into an AI search engine.

Hello, Google Classic. Gemini should be Google’s search engine, while Google’s search engine should become something like “Google Classic”, a relevant option but should end up going to the background. Google would continue to be called Google, but below the engine would not be the traditional search engine, but Gemini and its conversational search.

OpenAI wins in users. Although Gemini has achieved (or overcome) to chatgpt in benefits and quality, today the general public associates with Chatgpt, not with Google. In Openai today they win in the most important battle: user.

The danger is that chatgpt sweeps popularity. The US antitrust trial to Google He has revealed that Gemini has 350 million monthly users (at least they use it once a month). According to data from Google herself, Openai has about 600 million active monthly users. The data is not entirely conclusive and can be misleading. Perception – and some independent analysis They confirm it– It is that ChatgPT is for the moment much more popular than Gemini as chatbot.

And Google’s search engine has broken. The feeling for a long time is that the drift of Google search engine is clear. There are divided opinions, of course, but what seems evident is that The search engine has broken And it is no longer what it was. That shows that those who seek human responses usually add “reddit” at the end to avoid artificial and useless search results.

The “ai overViews” or “views created with AI” are increasingly frequent in the traditional Google search engine. The transformation, it seems, is underway.

But Google is reacting. Here the company led by L actar Pichai is moving little by little, and we are seeing how its “AI overViews” begin to be increasingly frequent: when looking for something on Google it can often appear an answer generated by the which is located above the list of traditional links of the results page.

Careful transition. Here the company is being clearly cautious because the reputational damage if they are wrong in the response can be huge, as they have already suffered Not one but twice. And yet, the transition seems to be underway, as shown by that recent behavior of the search engine.

Google can be calm (for the moment). However, all this does not seem to be a problem for Google. The search engine market quota remains spectacular with almost 90% of the market According to Statcounter Globalstats data. A report by the sparkoro co -founder, Rand Fishkin showed That in searches the Google market share is 373 times that of Chatgpt, which in the best case would hardly have a 1% market share.

Chatgpt is used to search, yes, but only three out of 10 times according to a recent Semrush report.

People do much more to search in chatgpt. A Semrush report Analyzing 80 million Prompts shows that 70% of the requests of Chatgpt users were not to look for answers, but for other cases such as creating images, summarizing texts, writing code or doing their mates.

But the antiponopoly trial stalks. These days Google lives one of the greatest threats in its history, if not the greatest. In the US they want to chop itand one of the consequences that are discussed would be to prohibit agreements Like Google and Apple To promote the use of your default search engine. Apple has already indicated that it does not rule out finishing using an AI search engine.

And the rivals squeeze. And it is not only chatgpt or its search engine mode. Perplexity is a striking reference When looking for with AI, and Bing has been raising that transformation for some time. Microsoft had much less to lose in this market and bet everything for the search engine with AI. They and others are taking advantage (or will end up doing it) reality: these “response engines” are a powerful claim for users. They give you everything too massive, they take away work, and they conquer you with their conversational modes. Talking is more attractive (and natural) than looking for.

Image | Markus Winkler

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