Google Maps is a tool that can take us on a trip through the most unusual places without leaving the sofa. The great pyramids, the Canadian tundra or even Everest are ‘visitable’. But if we enter the coordinates 41.35474 – 88.79789, there seems to be an error. A car in the middle of a lake? It’s not a normal car, it’s a Volvo. What’s more, it is THE Volvo.
On the outskirts of Ottawa, about 130 kilometers from Chicago, there are a tiny artificial island that is just the right size to house a Volvo S80 silver from 2001. And if you are thinking that someone forgot it parked there when the area flooded or any other strange story, you should know that the story has a much simpler explanation.
And also much more fun.
Volvo Island
Year 2012. Scott Mann, local citizen and owner of a couple of car repair shops, owned the land of an old open pit mine which had been abandoned and flooded, forming an artificial lake. As sometimes it seems that advertising has no limitsMann had an idea: place a car in the middle of the lake.
We do not know if the result of a “because you don’t have noses” or because it really seemed like a good idea, the businessman conceived this as a marketing strategy to promote his workshops. As? Well, I don’t have the slightest idea, but he must have had it very clear. Their plan was to place the car there in the middle and organize a contest for people to guess how it got there.
Actually, placing the Volvo was very simple: since the land is his, he towed the car to the end of a spit of land and, later, removed the segment that connected the peninsula with the rest of the continent. Ready, the Volvo S80 was already in its new home, and there it was abandoned waiting for someone to wonder how it happened.
There are a couple of things that are wrong with that plan, and it turned out that someone in the office questioned whether it was really a good decision. Tiffany Warren, office manager, explained to the local media The Times They started doing it with the idea of the contest, but in the end they abandoned the idea because “It was actually quite dangerous.”.
The reason is obvious: the ground is not the most stable, there is 12 meters of depth around the car and if someone tried to reach it for whatever reason, misfortune could occur. So, the idea of the contest was abandonedjust like the Volvo and any other genius marketing plan Mann might have in his head.
The Internet did what the Internet does best
For a few years, Volvo Island remained a local curiosity, but in 2015… it exploded. appeared in Google Maps and Street View and the Internet did its job. The place went viral and, although it can only be seen from afar because it is still private property, hundreds of fans have come to contemplate this work that could be another of the wonders of the modern world.
In fact, the most delirious thing is that on Google Maps it appears as a “Tourist Attraction”, and has accumulated 455 reviews at the time of writing this with a score of 4.9 out of five stars. The reviews are for a laugh, but don’t think that people simply write a review and that’s it: they actually go to the place, take photos and upload them to the platform.
“Photos simply don’t do this place justice. I feel truly blessed to have seen Volvo Island with my own eyes. I drove to Volvo Island in a Volvo for an incredibly immersive experience. As I drove away in my wife’s Volvo, I was overwhelmed with the emotion of what I had just witnessed: Volvo Island in all its glory,” says someone in the Google system.
There are also more serious questions, such as how is it possible that, after so much time, the bodywork is still in that state, without signs of corrosion when it has been outdoors for at least 13 years. And people who claim that the island is the Grand Canyon of the Midwest or the Taj Mahal of Western civilizationa mandatory place if you go to the United States and a recommendation: go early because there is a line.
Jokes aside, the truth is that it is most curious that Google Maps shows the icon of a car in the middle of the lake. It’s also a great example of how the Internet becomes a cultural phenomenon? something so unexpected that it has not only inspired digital tourism, but also physical one.
And it appears that Mann has no intention of removing the vehicle or modifying the island. It has taken, as we say, measures to prevent people from accessing the islet due to both the depth and the sudden changes in terrain below the surface, but everything indicates that this failed “announcement” will remain there for a long, long time.
He should have put up a sign for his workshop, or something. At least… he gets that publicity.
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