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‘The K-Pop Warriors’ is the undisputed surprise success of the summer: an animated film inspired by the K-Pop music that has been submitted to the top of Netflix’s success lists. One more proof that sometimes it is not necessary to have great names by supporting a production: strangely that it seems, sometimes it is enough to exhibit enough quality and originality.
What happens to ‘The K-Pop Warriors’: Also known as ‘KPOP DEMON HUNERS’, the movie’s premise is pure fantasy: a group of idols of K-Pop They lead a secret life as demon jackets, in an absurd and highly stylized mixture of ‘Buffy Hunting’ and ‘Hannah Montana’. In this adventure, facing a band of villains, a group of boys who are also music stars, their responsibilities as Salvadoras of the world and more or less run over their massive success are quoted.
Sweeping ‘The K-Pop Warriors’ arrived on the platform on June 20 and quickly reached the post number 1 in Netflix worldwideleading the most watched lists in 26 countries and entering The Top 10 in 93 territories. In its first two weeks, he accumulated more than 33 million views, being placed as the most watched film of the platform in that period. In fact, in the second week, he doubled his initial figures, from 9.2 million views in the first three days to 24.2 million and more than 40 million hours reproduced. That is, a phenomenon of pure mouth mouth.
And be careful, that there is also critical and public impact: In Rotten Tomatoesthe film has 95% criticism and 90% of the public, which makes it the best combination of scores for an animated production output of the platform.
Impact on multiple aspects. It is not just that the series is reaching unusual success thanks to the quality of its history or its impressive animation, but has transcended its initial success in streaming to become a global phenomenon that also dominates the musical field. Your soundtrack has also achieved a Notable impact: two of their songs entered the 200 Billboard and in their second week the streams In the US, they exceeded 42 million, with a 44% increase in digital downloads, an unusual achievement for an animated film.
Who is behind. This success must to the participation of a couple of producers from the K-Pop industry, Teddy Park and Lindgren. The first is one of the most influential producers of the genre, and has written successes for Blackpink2Ne1 and Bigbang. The second is an international producer and composer of international scope, and has worked with artists such as Dua Lipa and BTS. Park took care that the songs sounded to Genuino K-Pop, not a low quality glow for a movie. And Lindgren, on the other hand, is responsible for the cabins to possess enough pop hook to impact the lists of successes.
To round the product, in the songs you can hear voices of idols Reales such as Jeongyeon, Jihyo and Chaeyoung from Twice. The fandom can be satisfied.
And now what. The overwhelming success of ‘The K-Pop warriors’ can leave an important mark in the industry, or at least advance some future trends. For example, it eliminates from Disney’s hands the monopoly of animated musical productions, introducing other genres and themes that are proven that they are interested in the Fandom: the K-Pop sells, and is a practically virgin material in the world of success animation. We are facing unstoppable force within the tastes of thousands of spectators.
Lie groups. And linked to the latter, we must not forget that Hentr/X and Saja Boys, the leading groups of ‘The K-Pop Warriors’ are entirely virtual. Its sales and their achievements (for example, have reached number one of platforms such as Spotify) rival those of authentic groups, which opens the doors to more experiments of this type. The creation of fictitious artists, whose life was modeled by marketing departments, was common note in the K-Pop, but with this confirmation of the success of the idols Virtualthe genre continues to widen borders towards unknown limits.
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