There are always avocados in supermarkets. And no, it is not a miracle. It is globalization: Right now, the Spanish avocado season, Portuguese Moroccan is over. There is still some Israeli avocado in the market, but it is a matter of time that the shelves of the supermarkets are filled with Peruvian, Brazilian, South African or Kenyan avocados.
It is the world turning without stopping. It is time to analyze that these months have passed. And there are surprises.
Or maybe the word is not ‘surprises’. “They want to cry when you see this”, José Linares said just over a year agoPresident of Trops, the great Malaga producer of avocados and mangoes. It was not for less. This 2023, the subtropical coast of Granada lost almost 90% of mango and avocado crops. For its part, almost half of the billing has been lost in Malaga.
2024 did not seem to solve the situation.
Above all, because one of the first relays of Spanish avocado, the Peruvian, was going to suffer in a very intense way the effects of El Niño.
And then Morocco arrived. While in Spain the trees dried, Morocco had almost perfect weather conditions: dry and warm minimum winds, absence of storms and water. That, added to the increase in the cultivated area and the maturation of the trees, made Production will increase by 30,000 tons50% more than the previous campaign.
That collapsed the price and hit national producers hard.
Therefore, the big question is what will happen now. Above all, because there is some tranquility (even euphoria) among Spanish farmers when seeing so full swamps. However, as with the oil, everyone assumes that there are part of the consumers who will not return. How will that international balance look?
In this sense, As Freshplaza collectedFrançois Bellivier de Capexo is clear. “Morocco has been very popular this year, with a very good quality campaign and products of very good quality. If Moroccan production continues on this path, and if important weather catastrophes are not produced, this origin should be done with a large part of the market in the coming years.”
The Moroccan unknown. Bellivier’s conditional is not free. It is true that agriculture is A vital sector for Morocco’s economybut inevitably faces the same challenges as in Spain: shortage of water, climate change and environmental degradation. So while the Alauita country The European market floods with its productsinternal tensions They keep growing (Invisibilized by a political system unable to faithfully represent the interests of its population).
Therefore, the great unknown is how long it will be able to contain the socioecological problems in the medium-long term. Something that, in full crisis of tariffs, is even more critical.
Image | Gil Ndjouwou | After Moiz

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