Scotland has grown tired of tourists on its difficult inland roads. So he put a special plate on them

Every year hundreds, thousands, tens of thousands of British tourists travel to the Canary Islands to enjoy a relaxing holiday on their beaches. It was not the case of Robert Marshall. From his visit to Tenerife he came back with a much less pleasant experience, the “horrible” feeling he had when he sat behind the wheel of a car and wanted to drive around the island without being accustomed to its signs, its roads or something as ‘simple’ as drive on the right side.

From that trip Marshall returned home with something more than “stress” of the experience: an idea so that the same thing would not happen to any other tourist.

Marshall is neither a politician nor an expert on mobility, but he does know about tourism. After all, he is the owner of a hotel located in the Highlands, the Scottish Highlandsa region that has experienced its particular tourist boom in recent years thanks to its mountains, castles and coast. When Marshall traveled to Tenerife some time ago and drove around the island, he understood much better the difficulties that foreign tourists encounter when traveling on the roads of their homeland.

Added to the challenge that driving a new vehicle, in a new country, with unknown roads, customs and perhaps even rules, is the change of driving direction: on the left in the United Kingdom, on the right in most countries (including Spain). In his case, the result was a “horrible” experience that left him “completely stressed”.

“When I reached the roundabouts, the intersections, as soon as I started the trip, I was going in the opposite direction to the one I usually drive. All the controls and buttons were in a different place. I kept shouting at my partner: ‘I wish these people knew that I was a tourist,'” remember. The sensation was not entirely unknown. He himself had seen how stressed foreigners get when they have to do the opposite and get behind the wheel of a car on the narrow, winding roads of the Highlands.

To solve it, Marshall had an idea: What if drivers could actually recognize tourists? What if there was a simple way to identify the cars of travelers who do not know the area or are not used to the way of driving in a certain place? Would it help the rest of the vehicles you share the road with to be more understanding or even more cautious?

The result of those reflections is the Tourist Platea registration for tourists.

The idea is similar to that of the plate that identifies new drivers: a sign that warns other drivers that whoever is behind the wheel is not used to the area, something that the Tourist Plate achieves with an adhesive rectangle designed for the back of the car. White background, a large green T for “Tourist” and reflective surface to ensure that the plate is visible also at night.

“It’s a simple idea, but it has generated conversation about road safety,” celebrates Marshall. And so much. The proposal has aroused the interest of media such as BBC, cnn, The Telegraph either The Timesamong others. And although a priori the plates have not been approved by any authority, Transport Scotland recently suggested to the cnn and BBC that in his opinion there is no problem in showing them.

Stickers are sold by £9.99 on the Tourist Plate and Marshall website assures which already has orders from countries like the US, Pakistan or India.

That the idea arose right in the Highlands is no coincidence. The region is experiencing a particular tourist boom thanks in part to the success of the route North Coast 500where visitors circulate who (like what happened to Marshall in Tenerife) are not used to Scottish roads, single-lane roads and driving on the left, which has resulted in a higher accident rate.

Official figures show accidents in Scotland caused by drivers traveling on the wrong side they shot up 46% in one year: from 24 collisions attributable to “inexperience of the driver on the left” in 2022, the following year it rose to 35. The balance of recent years also leaves victims and accidents caused by Italian, German or American travelers.

The Scottish police have even worked with the US embassy to raise awareness tourists about the importance of being cautious behind the wheel.

For now, the Tourist Plate seems to have worked for Laura Hanser, activist of A9 Dual Action Groupa group that calls for improvements to road safety in the A9 road. Hanser recently decided to go from theory to practice and tested the ‘tourist license plate’ by adhering the sticker to his own car.

“I drove down a single lane road at 80 km/h. I let different vehicles catch up with me. You could clearly see that it took them a couple of seconds to notice and then they slowed down when they recognized that I had that license plate on the car,” Hanser relateswho trusts that the sticker will help foreigners “acclimatize to your environmentthe car and the environment in which they are.

“The infrastructure of the Highlands is under great pressure from the influx of tourists. Anything we can do to help, prevent or raise awareness can only be seen as positive,” he concludes.

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Images | Tourist Plate, Robert Bye (Unsplash) and Bo&Ko (Flickr)