The companies of AI tell us that they want to achieve an AGI. What they are really conquering is the economy of attention

Sora 2 is already with usand with it a tool that will allow anyone to create great videos generated by AI. The problem is that we will have an even greater problem of “Ai Slop“(” Bazofia generated by AI “): Internet is direct to become an even more gigantic hay career for the economy of attention.

What’s happening. In recent days we have seen a goal to launch vibes Ya Openai launch Sora 2. Both applications are actually platforms in which to discover, create and share videos generated with AI. Both democratize that access to generate video content easily through their AI models, and we will no longer have to be an expert in Premiere, Davinci or dedicate hours to the script, recording, editing and publication of the videos, because AI does everything much easier. That does not mean that this content will be better: only there will be more. A lot more.

Sora’s website greets us with a “Explore” section in which we can move vertically to see content destined for one thing: to have us trapped by the Doomscolling.

Trapped in doomscrolling. The result of these initiatives can be seen quickly in the Sora websitein the application of iOS (for the moment, only in the US) or in the Meta Ai Ai and vibes. Here we have infinite content that moves and whose cost of production for the user is zero euros (for a video, if you want to create many the thing changes and you will have to pay a subscription) and just a few seconds. The incentive not to stop creating videos is huge, because the promise is that “anyone can create viral videos.”

But. What these tools raise is to turn the viral into a formula. For this, it is possible to use emotional templates in a simple and direct way and that appeal to our attention. We have filters of nostalgia, indignation and tenderness on demand, for example, and the risk is the death of authenticity: everything seems designed by an algorithm.

Quantity (and immediacy), no quality. These platforms – and those that are to come – are like gigantic automated content farms and are designed for user retention, not to give value. The content is the new slot machine, and the “AI Slop” manages to exploit our cognitive biases better than ever. It is synthetic dopamine at an industrial scale.

More creators = more slaves on platforms. Facebook created its empire convincing users to create content for it. Suddenly they were creators and consumers, and social networks took advantage of the reef and put us to publish reflections, links, and share photos and videos of all kinds. For some that was not enough claim, but being able to do everything with AI can attract new audiences (creators?). The user is more than ever the unpaid worker and the product. And those platforms want to attract the maximum possible number of usuals for the same thing that Facebook did it 20 years ago: to monetize that attention.

Will it give us the same not to believe anything? In that martemágnum of content generated by the contamination of the contents, it promises to be so exceptional that it will be more difficult to distinguish the real from what is generated by the. A couple of years ago the thing was relatively complicated with imagesbut today it is almost impossible. There is an obvious risk that goes beyond the Deepfakes and the possible fraud and scams: the threat is that We will not even believe that real images and videos are indeed real.

The AI ​​Slop era began. The “AI Slop” or “Bazofia generated by AI” is content generated by AI which is technically impressive but probably lacks meaning, authenticity or purpose beyond achieving that immediate attention by users. We have already seen how these tools already serve to generate comments and texts of text and images, but the video is even more powerful.

OpenAI wants to kill Tiktok. In fact, with Sora 2 and its new website and app the objective, whether indirect or not, is to end Tiktok, which He owned and lady of the short video format. That users can now generate content with themselves as protagonists doing all kinds of impossible things thanks to AI is an extraordinary claim for many traditional Tiktok users. The “cameos” are a possibly addictive and brilliant product to achieve that goal.

Before uploading a video with which to create cameos or mixtures, Openai warns of the implications. Is that enough for us not to create them?

But. Of course, risks are important in security and privacy. The fraud and scams with increasingly credible deepfakes will be difficult to detect, but it is also asked where privacy ends if a platform ends up having ours images, videos and audios that can be edited and remix if we allow it. OpenAi offers configuration options, parental controls And warnings when it comes to uploading content, but it is not clear if that will be enough.

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