It is the New Fitness World Fever: competitions that carry exercises and, therefore, very specific training. By comparison, although these exercises settle their bases in traditional training, make crossfit or calisthenics They look outdated or rough. A mixture of unique elements (competition, aesthetics and that philosophy of overcoming and stoicism so fashionable in the latest generation gyms) has become Hyrox In a phenomenon. We analyze Some of your keys.
What is it. It is a competition that combines 8 kilometers of career with 8 functional exercises of strength and resistance. The exercises are always the same and include: skiing machine, thrust and drag of sleds, Burpees With long jumps, rowing, weight transport, strides with sandbags and medicinal ball throw. That is, a devastating mixture (but with exercises available to anyone) that combines strength, resistance and general athletic capacity.
Worldwide success. Born in 2017 in Germany, in recent years he has experienced a great impulse (globally, more than 650,000 athletes train for competitions, and in 2025 more than 80 global careers are held in more than 30 countries and 85 cities). It currently has a wide margin of future growth: for example, it has just reached areas such as Canada, Australia and the Middle East, and the World Championships of discipline.
Spain wants Hyrox. Spain is one of its largest areas of growth. The last edition, in Bilbao, congregated More than 8,000 competitors. In Malaga 2025 11,000 athletes from 40 countries participated, while in Hyrox Barcelona 2025 13,000 athletes were registered and 10,000 finished. In the 2024-2025 season, the discipline exceeded the 40,000 athletes registered in Spainconsolidating the country as one of the European referents in this discipline. The number of participants has grown by 1,900% since the first major national event in 2021, when 2,000 athletes were recorded.
The secret of his fame. Why do you like a competition so much that is essentially a traditional fitness vitamin version? His hybrid nature It has a lot to do: the demanding of the competitions forces athletes to prepare not only force, with lifting and movements of large weights, but also resistance, with those eight kilometers that must be traveled between evidence. That makes it a Very complete and varied trainingand where no discipline should not be put aside.
And also, without great technical demands: everyone can push a sled. On the other hand, the competition allows group or couples categories, which makes it more affordable.
Class pride. Hyrox is one Registered trademarklike so many others associated with fitness. From the very Crossfit itself, which is not a generic word but a brand associated with official competitions and training, the popular Zumba, which has unleashed a real plague of imitators (in the end, it is the old man Gym-Jazz eighties in steroids). All this going through competitions that were ahead of Hyrox, such as Spartan Race or Ironman, and training systems such as F45 Training or Orangetheory Fitness. What does all this mean? That to train and compete in Hyrox you have to pay the fee that Hyrox architects decide to pay.
This leads to official gyms and competitions of considerable price (the minimum cost of a career is usually around 70 euros), and by the hand, to the transformation of training into a piece of exhibition of good economic health that distance to Hyrox of formats (not registered) such as calistenia, which can be trained outdoors. Hyrox not only allows to show off a healthy way of life but also a well oxygenated portfolio.
Training as Lifestyle. Linked to this last aspect, we have sport as an exhibition mode of a way of life, also vent, to which Hyrox international competitions help, in countries like Berlin or Rome. A circumstance that allows “healthy tourism”: travel to compete, and without neglecting what affirms Álvaro Taracena, CEO of the brand in Spain: “Nobody here looks at you badly for lifting less weight (…) to do something more dynamic, in the end you make friends with whom take“
Hyrox for Influencers. At a time when absolutely everything has to be Instagrameable To succeed, Hyrox has the elements to do so: It is completely training gamified and aimed at a specific objective (compete and improve brands in competitions, no abstractions such as “health”). His name resulton makes him Easy to google and labeland generates a feeling of belonging to a group. And lo Accessible competitions (With team modalities, without time limits) open the doors to anyone looking for more than sweating two days a week without a clear goal. As a business studied to the millimeter, of course, it is one of the elderly that has seen modern fitness
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