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The European Commission has imposed a fine to Apple and goal worth 500 and 200 million eurosrespectively. According to the authority, both companies have breached the Digital Markets Law (DMA). Both amounts reflect both the severity and the duration of the breach of the law.
Apple’s case. The European Commission has determined that the company has breached its obligation not to prevent the redirection of users towards offers and purchases outside App Store. Determining a amount of 500 million euros for its sanction.
All developers who distribute their apps through this store must be able to inform users about alternative offers outside it. Due to restrictions imposed by Apple, according to the commission, developers cannot benefit from the advantages offered by alternative distribution channels to App Store. Also, consumers cannot access different offers outside those offered in the store itself.
The goal case. For the Zuckerberg platform, Europe determines that the obligation to offer consumers the option of using advertising service that uses less personal data is breached. Specifically, it refers to the model of ‘Consent or pay’ introduced in 2023and that was already declared illegal since its launch.
The changes. The Commission has ordered Apple to eliminate technical and commercial restrictions on redirection, warning that it must refrain from continuing with similar behaviors in the future. It has a period of 60 days to apply changes, or will face periodic sanctions.
“If a user rejects this consent, he must have access to a less personalized but equivalent alternative.” European Commission in 2024
Similar is the case of Facebook, who has forced its users to pay to avoid the assignment of their data. In July 2024, the European Commission warned about a possible millionaire fine in case of not offering alternatives.
Fine. In March 2024, The EU was appropriate to Apple with 1,800 euros (almost 0.5% of its annual income) after the demand of Spotify. The reason was quite similar to that of the current sanction: “abusing its dominant position in the music distribution market for music streaming to iPhone and Ipad users through their App Store.”
Just three days ago, France (the Authorité de la Concurrence) I fined 150 million euros for abuse of dominant position between 2021 and 2023 in the advertising segment in mobile applications.
Meta is not something new either. In November The European Commission fined almost 800 million euros for violating the antimonopoolio standards of the European Union with its Facebook Marketplace service. A year earlier, he received a fine of 1,200 million euros for not complying with the General Data Protection Regulation.
Image | Xataka and Meta
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