China is doing very well with the cheap electric car. And if not, tell them BYD Dolphin Surfa 100% electric vehicle that the company finances at just over 3% for 125 euros per month. Without financing it costs 19,990 euros which, after aid, can become 11,780 euros.
Saving exceptions like Dacia Springwhich compete in a much lower league, Western manufacturers have no choice but to respond. And Citröen has been the first to do so.
11,700 euros. Citroen has been lowering the price of its ë-C3 for more than a yeara car that was launched on the market for more than 20,000 euros and that, since its launch, has been reduced by almost half. Now, after aid, the Citröen C3 costs 11,700 euros, with an eight-year warranty.
What it offers. With a price practically identical to the Dolphin Surf, an almost identical autonomy (220 km under the WLTP cycle), and a technology relatively similar to that of the Chinese alternative, we are finally talking about a price at which the company can be competitive.
What China offers. Both vehicles, in their most economical version, have LFP batteries. The main difference is in the charging system: 65 kW for the BYD and 30 kW for the Citröen. The key, however, is not in the specs: it is that BYD has been offering a competitive price since its arrival in Spain, which has catapulted it into the top 3 of the best-selling electric cars in the country.
Beyond Tesla. There is no electric car that sells more than the Model 3 in Spain. This is to be expected, given the reliability, range and price of the vehicle. Just below Tesla, we have the BYD Dolphin Surf, which has sold more than 1,332 units so far this year (compared to 2,489 for the Model 3 and 2,023 for the Model Y).
Taking into account that they play in completely different leagues, the BYD case is a resounding success. A purely urban car that sells practically twice as much as its direct rivals. The electric C3 has 634 units sold, placing it in the top 9.
The ranking points to something very clear: the price is the main purchasing factor for the Spanish electric companyand Western manufacturers will have to tighten their grip if they want to compete with China.
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