Until now, when you were looking to buy an online product, you did Looking for it on Google, in Amazonor directly in the store of those products. In Openai they want to radically change that shopping experience so you don’t have to do any of that. It will be enough to ask Chatgpt to look for the product … and buy it. And that can change many things.
What happened. OpenAI has announced The creation of an option called “Instant Checkout” (“instant payment”) that will allow users to purchase individual products directly through electronic commerce platforms.
Etsy and Shopify, the first. This feature will be initially available for purchases in ETSY stores in the US, and soon for more than one million sellers than They use the Shopify platform. They can take advantage of the users of the free plans, Plus and Pro de Chatgpt, and OpenAi hopes to expand this program to more platforms and other countries in the future.
Direct attack on Amazon. The new option raises a potential change in the way we bought things. Amazon has become that “Everything Store” (“Store for everything”) to which we go to all kinds of purchases. However, here we have an existential threat, because AI promises to help us with purchases by selecting the best products and prices without having to do practically anything (except confirming the purchase). The alliance with Shopify – each time widespread— It is another clear blow to Amazon’s business model, but the threat is triple. Not only search and can do it outside Amazon …
Affiliates. But also every time you buy something with Instant Checkout in Chatgpt, OpenAi takes a commission. The price does not change for the buyer, but the seller (in this case, Etsy or Shopify) pays an Openai commission for convincing the user to make that purchase in that trade. The same goes for Google, whose search engine was also nourished by commissions by recommending products in their sponsored results.
Conflict of interest. But with this type of option, the chatbot becomes no longer only an assistant who wants to help you solve doubts, but will also be an interesting recommendation of products. It is not clear how chatgpt chooses the products that it recommends, but it seems logical to think that there will be a system similar to Google or Amazon in which stores and shops can position their products to favor the recommendations.
At the moment those responsible for OpenAI indicate That the products that they recommend comes from an “organic and sponsorship search, classified only based on their relevance to the user”. The process, once again, could be distorted, and would win who invests more in marketing and positioning to make their products “look more.”
Stock bags. The reaction in the American bags makes clear what has been the reception of this characteristic: ETSY’s actions rose 16%, while Shopify – which does not yet have this option although it will do it soon – they rose 6%. For both platforms this option represents a potential push for sales and income, and AI can become its best ally to reduce the traditional dependence of Google or Amazon users to choose which products buy and buy them …
And incidentally, agricultural protocol. Openai also stressed that to offer this characteristic they have developed their Agentic Commerce Protocola component that will allow more stores and developers to create new integrations. The protocol has been developed in collaboration with Stripe, and is available with a license Open Source (Apache 2.0) with its code In Github.
Can you trust chatgpt to buy? Taking into account that chatbots They continue to make mistakes and hallucinatetrusting purchases to an AI model can generate doubts. Will it succeed with the purchase process? Will you really ask for what you want to ask for? Here it is true that the answer is much more deterministic, because Chatgpt has a catalog of products defined among which to search.
In addition, the AI model depends totally on the decision and action of the user: it is he who must click on “buy”, confirm the order and details, and complete that purchase integrated in the chatbot session. Here Chatgpt is a purchase assistant who tries to simplify the process, but of course in something as sensitive as purchases – with our money at stake – OpenAi can have serious problems if the process ends up having failures.
GIPHY App Key not set. Please check settings