In a world dominated by smartphones, where any mobile has a calculator application, it might seem that the days of pocket calculators are counted. However, Casio, the Japanese giant who has been in the business for almost 60 years, has a plan to stay as a relevant company: carry its scientific calculators to the classrooms of developing countries.
In search of the ideal countries to continue expanding. Since its first scientific calculator in 1972 was launched, Casio has achieved great achievements such as a reference in the Spanish Meracdo. But now he focuses on eight countries in Asia and Africa, among which are Egypt, Thailand, Indonesia, Bangladés and the Philippines.
The calculator as an infallible ‘antitrampas’ system. The program baptized as ‘Gakuhan’ is not limited to selling calculators only. Casio seeks to promote teaching methods that integrate these devices, pressing so that schools use them in classes and allow their use in exams. The reason is simple: the calculators They have a much less copy risk than smartphoneslacking Internet connection functions.
In the case of Spain this is something that we see in the selectivity, for example, where one of the requirements is obviously not having any electronic device on top and Nor any calculator that can transmit information. Although always when you get to Baccalaureate, it is raised The question of which is the best calculator to study.
And this is precisely what they sell to the professors of Asia and Africa with a sales manager who has become the official ambassador of this program. The objective of its task is clear: create educational material where the calculator is essential to develop the activity and offer competencies to students.
A market in decline, but with a resilient niche. Despite the presence of smartphones, Casio has managed to maintain a stable business with calculators. Although the sales of this device have fallen two thirds from its peak in the last 20 years, the company sold more scientific calculators than basic last year. In fact, it has expanded its range of scientific calculators to 73 models, 40% more than seven years ago, to adapt to the subtle differences of each country.
European countries have their ‘antitrampra’ versions. For example, in Germany and France Comas are used instead of points for decimals and the graphic calculators of the United Kingdom They have an “exam mode” that deactivates the functions not allowed.
Although the educational technology business of Casio is not as large as that of watches, which generates 60% of total salesit does provide a constant income flow. The company expects Sell 23 million scientific calculators in 202510% more than the previous year.
Other products have not had the same fate as calculators. Mobile phones have caused the disappearance of many products or even icons that we had normalized in our society, such as public phones, Pocket cameras or the music players like the walkman either The iPod. In this case they have failed to reinvent themselves to continue advancing with the new advances of society. Others, such as instantaneous cameras, They still have their niche Within lovers of Vintage, Like what happens with vinyl.
But in this case the calculators in mobiles, tablets or computers do not seem to end the products dedicated to it. In institutes it remains a practically mandatory product and on which we depend on not making the calculations with a pen and paper such as a simple division.
Images | Robert Schneider Aaron Lefler Doug Linstedt
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