The triumph of the daytime raves where the raveros consume coffee instead of alcohol

We carry consuming alcohol Since the beginning of civilization. Beer is an example, helping to endure empires, but there is something that is changing: being abstemious is fashionable. At least, that indicates the trendsand it is something that young people seem to have less present on a day -to -day basis. Coffee consumption … that does not decline, even When prices go up. In fact, coffee is gaining ground to alcoholic beverages where it seemed impossible: in raves.

Because it seems that there are those who think that electronic music combines with coffee better than milk.

Coffee alcohol. If you follow coffee content on social networks, you are likely to crossed Videos of somewhat peculiar electronic parties: videos of rooms during daytime schedule full of young people who dance to the sound of electronic music, but instead of with a cubata in the hand, with an espresso or a capuchin.

There is many, manybut what many videos (and could continue putting Links) that these show coffee raves In cities around the world, with the girl giving everything and socializing in cafes converted into discos. At least for a while.

World. And there is not much more than you can see in networks: they are coffee shops (usually specialty) that take DJs to do their own while the public jumps, shouts, sings and drinks coffee. The lighting is totally different from what we associate with a night rave and the schedule is in the morning or in the afternoon, that at the taste of each establishment.

In Spain, for example, Madrid coffee shops such as Santanera Coffee They already organize these events. See coffee In Barcelona it is also being seduced by the idea and is not something exclusive to Europe: coffee shops Buenos Aires and of Mexico City They also offer this unique experience.

Ultimate Barista Fights. Ok, if you like coffee, surely you will now be looking on the Instagram of your favorite cafeteria to see if they plan to do something similar, but something important to know is that it is rare that something comes out of nowhere. Yes, it seems that that of the Coffee Raves is becoming a trend, but if we go back to the London in the late 2000s, we find something … similar.

In some London clubs there was what was known as the ‘Ultimate Barista Fights’, a scenario that, in the purest battle style of Gallos or ‘The Club of the fight’ gathered enthusiastic baristas who competed to make the best coffees. They demonstrated their skills in Latte Art or even faced creative challenges, everything to the rhythm of music, in the purest underground style, with friendly provocations and with rules that could change to the flight.

Coffee fight. In these competitions it was encouraged that the contestant baristas were challenged, but all in a friendly environment with a clear objective: create a community around coffee. It was a coffee celebration and it could be, perfectly, one of the germs of those ‘coffee parties’ that we see right now.

Morning Gloryville. The other ingredient of the coffee raves may also have left London, specifically from the London culture of the early 2010s. While the raves are associated with what we have already commented (electronic music, night, drugs or alcohol), in 2013 Samantha Moyo and Nico Themmes gave life to the Morning Gloryville.

It was the opposite: electronic music was maintained with live DJs, but they were daytime parties and were drugs free of drugs and alcohol. Not only was it aim of starting the day well, but they were spaces in which families had their hole and activities such as yoga, massages, healthy smoothies and … coffee were done. It expanded to other countries, reaching cities such as New York, Barcelona, ​​Paris or Tokyo and the main interest was to create an event to have a good healthy way possible.

In my opinion, Morning Gloryville and what were the Ultimate Barista Fights are the ancestors of what we now see in coffee raves. It only remains to wait to see if it stays in a nice passenger fashion, in a trend or in something that the big ones Franchises will seek to capitalize.

Images | Matthew T Rader

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