Europe’s boycott to the United States is real and is being noticed in one of its most profitable sectors: tourism

David Pereira is 53 years old, Reside in France And like others thousands Millions of Europeans have been raised under the influence of the US culture. The songs he listened to, the series he saw as a child, the films they threw in the cinema of his city or the cars he dreamed of driving: all ‘made in use’. Hence, when Pereira saw enough money, he decided to make his bags and meet the country in person. And he has done it conscientiously. He has been there almost a dozen times. Two years ago the national parks of the west coast was toured.

His idea was to return this summer with his family to Yellowstone. But after two months of Trump administration, Pereira has changed plans. A few days ago I recognized To the CNN that has decided, in conscience, to cancel the trip. Your case connects with A trend which begins to be received in the powerful US tourism industry.

A percentage: 17%. That the change of harmony between the US and Europe is taking its toll on American tourism is not a novelty. Weeks ago than the sector emits signals In that direction. And from both banks of the Atlantic. In Europe there are agencies that They find a loss of interest In the US. And on the other side of the ocean there are organisms that They start talking of a puncture in the demand.

The clearest track of what is happening, especially in the flow of Europe-Use tourists, it gave it however Financial Times (Ft) a few days ago in An article with A holder that leaves little margin to interpretations: “European tourists cancel their trips to the US for Trump’s policies.”

What are they based on? Basically in A percentage: according to international trade administration data (Itafor its acronym in English) visitors from Western Europe who spent at least one night in the US over March 17% collapsed with respect to 2024. It is a considerable fact. Especially if the relevance of the tourism industry is taken into account as an economic engine: represents about 2.5% of the country’s GDP.

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Are there more indicators? Yes. Trump does not have not been at the head of the White House for three months, so there is still a perspective, but throughout the last weeks they have been published figures and testimonies that suggest that something is changing in US tourism. And not for good. FT He has prepared graphics They show that the flow of travelers with destiny has collapsed from Austria, United Kingdom, Switzerland, Germany, Norway or Spain, sometimes with setbacks that exceed 20%. There is also a puncture on the flights of different regions.

“Something is happening”. In general Ita has found that in March they traveled to the US 12% less of foreign visitors who during the same month of 2024. And that the percentage excludes the arrivals from the residents of Canada and Mexico, two markets that do not seem to look with too much enthusiasm American tourist destinations. You have to go back to 2021, when the sector still suffered the pandemic hangover, to find a more dire March.

Probably in that percentage has influenced the fact that last year Holy Week fell in March and in 2025 it will do so in April, but the sector acknowledges that there is a background trend that goes much further. “It is clear that something is happening … and it is a reaction to Trump”, Recognize Tourism Economics.

Fall of reservations. They are not the only ones to point in that direction. In early April the French hotel group Accor SA, behind several brands and highlighted accommodations in the USA, confessed to Bloomberg TV that European reserves to visit this summer the country of bars and stars have collapsed 25%. Simply, tourists seem to opt for Canada, South America or Egypt. In Spain the Confederation of Travel Agencies (CEAV) also recognized A few days ago that perceives a loss of attractiveness of the US for tourists.

With those data as a backdrop, Tourism Economics He has rethink down its forecasts this year for the US sector. If in February it foresee a fall of around 5%, that percentage has worsened until 9.4%already around. The French Voyageurs Du Monde has also recognized the CNN chain that since Trump’s investiture the reserves to the US have fallen by 20%.

But … why? “It is probably anxious to enter an unknown territory,” He reflected the executive director of Accor when talking about the trend with Bloomberg. The truth is that the change in tendency in the sector coincides with a complex geopolitical framework: the distancing Between Washington and Brussels after Trump’s return to the White House, the escalation in the Commercial Warthe recession drumsthe speech about the European rear and, in Paul English opinionKayak co -founder, a change in the reputational image of the US.

Throughout the last months several European countries They have updated Their recommendations for travelers who move to the US or have shown concern about changes in migratory and border control policies, including guidelines that affect trans people. Denmark ha issued an alert and in Spain exterior has updated Its guidelines. In the US attraction they also influence The news about arrests at the borders.

Beyond Europe. The phenomenon goes beyond Europe. China He has issued Warnings on the “deterioration of economic and commercial relations” with the US and warns its citizens: “completely evaluate the risks of traveling to the US and travel with caution.” In Canada the Statistics Office registered in February A 23% drop on car trips to the US. In air traffic the descent was somewhat lower, but also stood at 13%.

Those percentages and those of Ita coincide with another phenomenon that has been found for months, especially in Europe and Canada: The boycott of USA products in favor of domestic goods and services or other countries. In fact there are platforms, groups or even accounts on social networks, such as ‘Made in ca’, ‘Boykot Varor Fra USA’ either Choose.europe that provide information on American products and possible substitutes. In Denmark a group of stores even went further and identified with stars those goods manufactured within Europe.

Images | Jean-Baptiste Fournier (Flickr)

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