Big technology companies not only compete for AI engineers. Now they also do it by energy profiles. And it is no wonder, because without the electricity that powers mammoth data centers necessary for AI tools to remain operational, the AI race slows down.
A bottleneck. AI has become the strategic axis of Big Tech, but its biggest bottleneck is no longer the talent around its systems, but access to energy. Data centers training and running larger and larger models consume massive amounts of electricityand guaranteeing that supply has become a business priority. According to account According to CNBC, with data collected by Workforce.ai, the hiring of energy-related profiles grew by 34% year-on-year in 2024.
Numbers. As the media reports, a similar jump also occurred last year, with a level of energy profile hiring 30% above that of 2022, just before the explosion of generative AI after the launch of ChatGPT.
The main reason is structural, since data centers represented approximately 1.5% of global electricity consumption in 2024, after growing 12% in five years, according to data of the International Energy Agency. Everything indicates that this demand will continue to increase as new AI infrastructure is deployed.
What profiles are you looking for?n the Big Tech. According to stands out the middle, Technology companies are looking for much more operational positions: experts in energy purchasing, electricity markets, grid connection and energy strategy. CNBC reports that these positions are directly linked to ensuring real supply, not only to improving the environmental image of companies. Furthermore, not everything is about guaranteeing supply at any cost, but also about ensuring that electricity can be obtained in the most efficient way possible.
Who is winning the talent war. Amazon and Microsoft lead in volume of energy signings from 2022, according to point the middle. Amazon has more than 600 additions (including AWS), while Microsoft has more than 570. In the case of the latter, in 2024 signed Carolina Dybeck Happe, former chief financial officer of General Electric, as chief operating officer, a gesture that many interpret as a strategic commitment to integrate energy and management on a large scale.
Google, for its part, has accelerated in recent months with more than 300 hires, incorporating profiles from both large energy companies and the academic world.
Between the lines. The strategy is not limited to hiring people. Big tech is also buying other companies. Alphabet, Google’s parent company, agreed the acquisition of data center company Intersect for about 4.75 billion dollars. At the same time, they outsource key phases such as the construction of infrastructure, relying on temporary contracts to manage projects, land and works.
The clash with the traditional energy sector. The medium too points outthrough data provided by specialized consulting firms, that more and more senior energy infrastructure professionals are considering making the leap into technology, attracted by higher salaries and projects linked to data centers. The problem is that the most in-demand profiles, such as energy strategy or grid connection, were already scarce in the traditional and renewable energy sector. This has led to a tighter and more competitive talent market.
Not everything is direct absorption. Some analysts also see opportunities for electricity companies. Travis Miller, energy and utilities analyst at Morningstar, explains to CNBC that the magnitude of the demand makes it unfeasible for Big Tech to do everything on their own. In many cases, they will rely on traditional public service groups to develop infrastructure and operate networks, which can translate into new revenue and employment in the sector.
And now what. The border between technology and energy is being diluted in a very interesting way. Meta, Amazon, Google or Microsoft already sign long-term power purchase agreements, even with nuclear projectsand some have requested permits to trade electricity and sell surpluses to the grid. “There are technology companies that are becoming energy companies,” account Daniel Smart, CEO of The Green Recruitment Company, in the middle.
Of course, for now, only to feed its own AI.
Cover image | Microsoft
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