Bad Bunny is, in all likelihood, The most important Latin artist in the world. And among its most striking characteristics is not only not having renounced its roots, but to show them: we all know that it is Portarriqueño because its music presumes its origin incessantly. And that is what has made him one of the most notable financial assets in his country, despite his international draft.
An example. One of his greatest recent successes, ‘Newyol‘, it’s a Dembow that sample a song of Andy Montañez and the great combo of Puerto Ricoimportant Portive interpreters of salsa. His video clip shows scenes of the daily life of the Puerto Rican diaspora in New York and shows the statue of freedom with a country’s flag. The lyrics speak of the portorriqueña identity and its traditions. It is just another example in a discography full of winks, but very notable since THE MEME IN SOCIAL NETWORKS He ran like gunpowder, precisely, among Porician immigrants in the United States.
30 days in Puerto Rico. Aware of his power of convocation (in Spain we have also suffered it with the Deluste Fraticide fighting to get tickets For his concerts), Bad Bunny began a 30 -day residence in San Juan, capital of Puerto Rico, which will end on the 14th day before renauding his world tour of Japan and Europe. He does so to compensate that he has not entered the continental United States (many see it as a sign of protest for anti-immigration policies in the country, the artist does not comment and has described his passage through the country as “unnecessary”). Consequence: It has carapacted the tourism and cultural life of the archipelago.
200,000 visitors. They are those that are estimated that this concert will attract Puerto Rico, and at a time when he needs it: when the fertile summer season has just finished. In a The Wall Street Journal article On the subject, a series of fans of the artist talk about how concerts to travel to Puerto Rico far beyond the mere night of the event. Someone will spend six days on the island; Another is going to spend seven thousand dollars on the trip; And relevant personalities such as Alexandria Ocasio-Cortez, LeBron James, Kylian Mbappé Peélope Cruz, Javier Bardem and Jon Hamm have been seen by concerts, with what he has of media echo and advertising for the island.
Money for the people. The Non -Lucrative Association Discover Puerto Rico encrypted in 196 million dollars that this flow of visitors will generate in the island’s economy, which is a considerable impulse and that Bad Bunny is perfectly conscious. First -line artists know that their performances move a very important amount of money not only around concerts themselves, but to everything that implies the experience of attending it (consumption, restaurants, hotels).
What artists move. Last year, for example, There was talk of the Swiftnomicsthe economy generated by Taylor Swift in its concerts and that in 2024 came to the United States figures. Specifically, around 10,000 million dollars. Bad Bunny has decided that comparable amounts emphasize in his country of origin, which, he says what he says, gives a very special meaning to his decision to dodge the land of the United States for the second consecutive year.
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