It was supposed to “accept cookies” would facilitate life. He is actually doing us lose 575 million hours a year. Cookies consent banners have become a Absolute nightmare For Internet users, but the European Commission (CE) is rethinking its regulations. Let’s cross fingers.
What happened. A note sent to a discussion group of the European Commission was sent on September 15. This document, filtered by politician, reveals that the EC is considering how Modify cookies regulations in force so that it is much less annoying and intrusive to users.
The browser can take care of it. There are apparently two options on the table. One, including more exceptions that would make cookies consent banners appear only on certain websites and situations. The other, even more interesting, is to ensure that each user could establish universal preferences through the browser to apply automatically every time they visit a website. That would not have to accept or reject them all suddenly, or select which cookies we accept or reject every time we visit a site, but do it transparent and instantaneously.
A little history. In 2002 the European Union launched A directive on the privacy of electronic communications. This regulation required user consent for the use of cookies. In 2009 a law called E-Privacy Directive to force websites to achieve user consent before loading those cookies on their devices. The demand It was consolidated in May 2018 with the activation of the General Data Protection Regulations (RGPD) of the European Union.
Good intentions turned into nightmare. Although the measure was well intentioned and was aimed at protecting the rights and privacy of Internet users, its implementation has converted it in something unbearable that makes the experience of insufferable web navigation. As Peter Craddock, Keller and Heckman’s lawyer, “too consent basically kills consent.” Or what is the same: The remedy is worse than the disease.
Plans. This hell is now one of the key points of a European strategy to simplify the regulation that affects technology. Commission officials want to present an “omnibus” text in December in which many of the current regulations would be relieved.
There was a previous attempt. In 2017 There was a proposal For an electronic privacy regulation that theoretically was going to simplify these cookies consent notices. However, the petition was abandoned in February of this year because the proposal was too complex and covered from online advertising to national security.
THE GDPR TO RESCUE. A way to partially solve the problem would be Integrate that regulation of cookies within the general regulation of data protection (RGPD or GDPR for its acronym in English). This regulation adopts a more flexible philosophy based on risks, so that cookies banners theoretically apply only to a subset of the websites visiting users.
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