A private flight from Madrid to Mallorca for seven people for 3,000 euros. From Andalusia to the capital for four friends for about 2,000 euros. These figures would be exorbitant if we think of commercial flights. But if we take into account that we talk about private jets and at the time/day of preference of the client, the thing changes. Lunagets, the Swiss executive aviation broker that arrived in Spain two years ago, has brought the experience of flying in private jet without ruined.
The business behind luxury. The key is in the model: lunajets does not have airplanes, but connects aircraft owners With passengers. They have access to 4,800 aircraft of 350 operators worldwide, from small four -seater jets to Boeing Business Jet. Its specialty is the “empty flights”, planes that move without passengers to reposition themselves, and that can offer discounts of up to 75%. With 17 years of experience and billing of 200 million euros, they have converted private aviation into a more accessible customer service.
Closer to what it seems. Carlos Matallana, director of Lunajets Spain since 2023, was blunt in Your interview For the country: “You don’t have to be onassis to fly privately.” The problem, according to him, is knowledge and culture. Spain has less tradition in executive aviation than neighboring countries, partly due to social prejudices and ignorance. “There is an incredible amount of accommodated middle class people who can occasionally allow these flights and do not know it,” he says in Another interview For the world. His team responds in maximum 10 minutes and has three hours to find the perfect solution, whether Kilimanjaro is flying over at sunset or transporting a pet in cabin.
Reality after glamor. “Hollywood has done a lot of damage,” Matallana admits. 99% of flights are “absolutely disappointing” compared to films. For Matallana, true value is not in luxury, but in efficiency: avoid safety tails, control schedules, travel comfortably. Matallana account That the client profile has “informal” a lot in the last decade, moving away from the stereotype of the powerful banker.
The numbers in Spain. The Spanish market is yet to explode. Lunagets manages about 220 annual flights Here, in front of the more than 15,000 of the global group. The margins are adjusted, between 4% and 5% in Europe, but the volume compensates. The company aspires to double its Spanish turnover this year, taking advantage of the fact that more and more people discover that flying in private does not require an account in Switzerland.
And the environmental controversy. Critics for CO2 emissions They do not go unnoticed. It is not for less, since we are talking about flying a plane without practically passengers. France has uploaded taxes To discourage these flights. Matallana recognizes responsibility: “We emit less than people think, but that does not exempt us from having to reduce what we emit to the minimum.” And it is that while the industry seeks more sustainable alternatives lunasts is firm in what gives value to the service it proposes: save time.
Cover image | Lunagets
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