the only autonomous community that continues to be a leader in its region thanks to jotas, folklore and walks in the countryside

It is a unique phenomenon among regional television stations: together with TV3but with much more modest programming (and budget), it is the only channel of its type that is the most seen in its autonomy above the national generalist television networks. Neither Telemadrid, nor Canal Sur, nor TVG can boast of such a feat: what Aragonese people like to see most is television that talks about Aragon.

A special case. Aragon TV It began its official broadcasts on April 21, 2006 after a long and complex political and technical process that lasted more than two decades, from the first legislative attempts in the 1980s to the final implementation. The first attempts to create autonomous television ran into multiple obstacles, both political and legal. This extensive process made the late birth of Aragón TV a unique case in the field of Spanish regional television.

Grow without stopping. A few days ago we saw this amazing tweet from @hugo_cnm which visually made the situation very clear in terms of audience:

Basically, Aragón TV has experienced a sustained growth in audience, reaching a historical record in 2024 with 11.6% annual screen share, an outstanding figure for regional television. In the recent months of 2025, it continued to grow with shares greater than 12%, leading key schedules such as after-dinner hours and surpassing other regional channels (except TV3 in Catalonia, which is the most watched with shares closer to 13-14%). In addition, its news programs reach peaks of up to 30% or more in share, being the most viewed in Aragon and with a quality recognized nationally.

Aragon against Catalonia. As we sayTV3 has a more notable general audience, but there are days like last October 11, to which the aforementioned tweet refers, in which Aragón TV soars, reaching 27.1% on recent key days (now we will see why), and with very strong audiences in slots such as after-meal (18.9%). ETB2 and Canal Sur Andalucía complete the podium in the most viewed regional list. What Aragón TV does stand out above all its competitors is that it is the autonomous one with greater penetration and loyaltyfar exceeding the average of the autonomous communities in Spain.​

But… what does Aragón TV broadcast? The network stands out for entertainment programs with a strong local component such as ‘Oregon TV‘, one of its historic and longest-running formats (almost 20 seasons), which makes humor with native content, in the style of its clear reference, ‘Polónia’. Another successful program is ‘Jotalent‘, a talent show focused on the Aragonese jota, which scored an 18.7% share in its last season with 200,000 viewers between DTT and internet. Or ‘Giving it my all’, also focused on regional dance and songs.

But beyond humor and information, Aragón TV offers a varied range of cultural, social and leisure programs, often focused on rural life: ‘Here and now’ (morning show with more than 36% of share), ‘Pasados ​​por agua’, ‘Aragón Connection’, ‘The countryside is ours’, and programs on gastronomy, routes, history, environment and Aragonese heritage. It is a programming that contrasts with the usual general programming, and where the demand for rural life plays an important role.

Without getting wet. Aragón TV also responds to an avowed editorial strategy that avoids delving into territorial or political controversies (something, without a doubt, much easier to carry out than on TV3), focusing on inform and entertain from close proximity and the representation of the average Aragonese. Its programming is oriented towards the proximity and plurality of the territory, with strong dishes that burst the audiometerssuch as the retransmission of the Pilar Festival: during the ten days of the festivities, Aragón TV averaged a 20% screen share.

On October 12, Pillar Daythe broadcast of the Offering of Flowers reached 29.9% of sharethe network’s third best historical record, with 692,000 unique viewers. In the first section of the Offering, from 8:00 a.m. to 2:00 p.m., the audience reached an impressive 44.5%, and in the second section, 30.8% with peaks of up to 60.5% share. The news program Aragón Noticias 1 achieved a season record with a 43.8% share on that day. To all this we must add more than 500,000 views on its digital platforms.

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