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Sony has not expected the tariff war which has unleashed the United States ends up impacting the prices of its console, and the price of PlayStation 5 In Europe, including the United Kingdom. According to Bloomberg, it will not be the only territory to suffer this price increase, since it qualifies as “likely“A future ascent also in the United States.
Some reasons. The reasons that PlayStation wields In his blog They are “high inflation and fluctuation of exchange rates.” In Europe, this price change will only affect the digital edition of the console, which will cost 499.99 euros, 50 more than it cost so far, that is, the price that a standard PS5 had launch in 2020. This price increase occurs in almost the whole world, and in some areas such as Australia, also upload the price of the console with disc reader.
The reader does go down. It is not the only oscillation in official prices, although luckily the record reader will suffer down: it goes from costing € 119.99 to € 79.99. In this way, if we add the updated PS5 cost of Digital and the disk drive, the increase is 10 euros with respect to the added price they had before this Sony announcement. The standard edition with Blu-ray unit does not change the price, staying at € 549.99, and PlayStation 5 pro either does its price of € 799.99.
A history of uploads. It is already the second time that the Digital PlayStation rises in price: in August 2022 it has already suffered a rise from € 399.99 launch to 449.99. In that case, the standard PS5 also cost € 499.99 to the current € 549.99. At that time, The reasons used Sony They were “the high world inflation rates” and “adverse monetary trends”, very similar to the official reason for this new climb.
Distance with respect to Xbox. This new climb places PS5 in an unknown position in front of its direct rival theoretical, the Xbox Series s From Microsoft, which reached the market at € 299, and has even lived occasional discounts, which places it in the range of 249-299 euros. The 1TB record version, appeared in 2023, is also cheaper than the PS5: € 349.
Strategy or crisis? The repetition of reasons to justify this increase may sound like an excuse, but the truth is that the global economic situation is subject to the consequences, not yet calibrated at all, of the war war that is currently being unleashed. There are analysts who already point To that, providing a future rise in the United States, even more severe, Sony is using this increase in the rest of the world to mitigate costs: it is also done in areas such as Europe and the United Kingdom, where the tradition of PlayStation players is very high and these increases do not negatively impact as substantially as in other territories.
PlayStation 5 Pro support. There is also another possible strategic reason for this rise that should not be ruled out: an attempt to redirect demand to premium products such as PlayStation 5 Prothat maintains its price. Approaching the prices of the cheapest option and the most expensive of its catalog, Sony makes this last option more attractive: the sales of PlayStation 5 Pro have not yet transcended, but above the problem of the rates, we could be facing a decision that would have ended up arriving in any case.
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